Anita McLachlan’s tips for building a thriving Facebook community

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Anita McLachlan is the founder and owner of Sequins and Sand, a business that helps women who’ve lost their confidence to find the perfect swimsuit for them so they can get off the sidelines and into the sand.

In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk to Anita about her business and its thriving 14,000+ member Facebook community.

Tune in to hear more about:

  • Keeping up reach and engagement
  • How Anita developed her social media marketing strategy
  • Offensive and defensive marketing/advertising
  • Which social media platforms Anita has found the most engaging in her 7+ years of experience
  • Advice for producing your own videos
  • Vimeo vs. YouTube for video hosting

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

Hi! It’s lovely to e-meet you! I’m Anita, founder of Sequins and Sand and prior to that, a radiographer and a project manager before having my 2 children. Oh, and married to a military man for over 30 years. Moving is what we did best! When I started Sequins and...