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185

 – 3 Specific Focus Areas That Increase Sales and Lower Stress

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Hosted by HerBusiness

On air:

24 March 2022

What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas.

Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business.

What are three specific focus areas that can help your sales go up and the pressure down?

That’s what we cover in this episode.

When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing.

So, let’s dive into these three areas:

  1. Your ideal client — the customers you love to work with and that you are best suited to help
  2. Your plan — what you DO in your business on a daily, weekly, monthly etc. basis that keeps you focused and moving towards your goals
  3. Your message — how you describe what you do in a way that compels people to want to do business with you, refer you and help you grow your business.

You’ll hear how being specific about your ideal client, your plan and your message helps you reach more people and get new clients while reducing the overwhelm and feeling like you’re spinning plates and not keeping up.

And you’ll hear about the one thing we got specific about that made us stronger and more profitable as a business.

Ready to grow and scale YOUR profitable six or 7-figure business?

The HerBusiness Network is currently closed to new members. So, what you can you do in the meantime to get connected with great ideas, connections and support?

Visit HerBusinessNetwork.com to request an invitation to join the HerBusiness Network.

And, join the FREE Community for Women Business Owners on Facebook.

Subscribe to the HerBusiness podcast:

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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