3 social media trends to watch for in 2017

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In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.

Listen in to find out more about:

  • The most relevant social media developments from 2016
  • Influence marketing’s potential shift from celebrity to ground-level consumers and employees
  • How (and why) small business owners can start to embrace live video this coming year
  • Why 2017 will be the year small businesses start measuring their social media ROI
  • Some tips for small business owners to plan their 2017 strategy
  • How live video will take off in 2017

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

Mireille Ryan is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards, and an award-winning entrepreneur and speaker. Brands hire Mireille to help them discover their brand voice and implement the principles of content marketing and social media strategy to drive traffic into their...