Click here to download this episode. Yelp is more than a place to find great places to eat. Operating as an online urban guide and a business review site it is the optimum ahead-of-curve marketing tool and no-cost...
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Click here to download this episode. Building a community on social media is only half of the equation. Successful online marketing hinges on these community members taking the desired action – be that attending an event, purchasing a...
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Click here to download this episode. Whether it’s images, text, blog posts or eBooks – the process of sharing content is now a leading marketing trend. What sets content marketing apart from more direct steams of marketing is its...
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Click here to download this episode. It is possible to build a business around doing something you love. In fact, new media has opened opportunities to reach more neatly defined audiences and establish authority in a chosen field,...
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Click here to download this episode. Is your brand buzzing across popular social media channels? Or, is there information being shared from affiliates, customers and clients that you should be listening to? Monitoring social media for brand mentions and...
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Click here to download this episode. In a world where social media and online platforms are redefining how companies approach advertising, business author Paul Rand explores one of the oldest strategies in the book: Word of mouth –...
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Click here to download this episode. Have you been shying away from incorporating video into your marketing mix? Successful app entrepreneur and CEO of Capture Group, Alexandra Kinloch, runs through the ins and outs of video marketing and...
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Click here to download this episode. Sam Shazzam established her first online business in 2007, the ground-breaking social enterprise Biddy Bags. Now she operates social media agency GoodFunnySmart.com. Listen to this Social Media for Small Business interview with Sam...
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Click here to download this episode. Do you want to learn how to build a cross-platform social media strategy that creates engagement and bottom line results? Be inspired from some of the best social campaigns worldwide and discover...
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Click here to download this episode. We know that Facebook is the largest social network; we know it’s fantastic for building communities and generating dialogue, but how do we actually get value from our Facebook activity? Listen...
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Click here to download this episode. What should your small business be doing on LinkedIn? And how can you integrate LinkedIn into your wider marketing plan? Listen to this Social Media for Small Business interview with Selina Power...
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Click here to download this episode. Shona Mackin is the Chief Engagement Office for Socialface, a company that puts the business in social media. Listen to this the Social Media for Small Business podcast with Shona Mackin to learn: What...
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Social Media for Small Business