Word-of-mouth is the most powerful form of advertising, with a reported 92% conversion rate. The catch, of course, is that it’s difficult to make happen, and it’s often hard for small businesses to rely on word-of-mouth recommendations in any...
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Tara Kingi is the co-founder of The Exposure Co., a company that connects brands with Instagrammers – or, facilitates influence marketing. Influence marketing, like word of mouth, uses people’s trust in an influential person in a niche – be...
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Click to download the interview In order to create content that engages with your ideal market, it is important to get a clear picture of who your ideal client is and what they want. Focusing generally on...
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Click to download the interview Copy is more than the small print at the bottom of an ad. It’s all the words that you use to promote your business – on social media, in content, etc. Today,...
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Click to download the interview In this episode of the Social Media for Small Business podcast, host Suzi Dafnis interviews Michelle Falzon, founder of We Are Content, about designing content that will attract and convert your ideal client...
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Click to download the interview In this episode of the Social Media for Small Business, Suzi Dafnis interviews Ryan Bonnici, the Marketing Director of Hubspot in Asia Pacific, about inbound marketing and how to use it to...
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Click to download the interview In this episode of the Social Media for Small Business podcast, Suzi Dafnis interviews world-renowned social media veteran Laurel Papworth. Laurel has been active in the online environment for over 20 years,...
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Click to download the interview In this episode of the Social Media for Small Business podcast, Suzi Dafnis interviews Emily Huo, the Head of SMB Sales in Southeast Asia, about how small businesses can take advantage of...
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Click to download the interview In this episode of Social Media for Small Business, Phoebe Vertigan shares her insightful thoughts about the effective use of hashtags in an information-saturated online world. For Phoebe, who is the campaign...
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Click to download the interview In this Social Media for Small Business interview, Suzy Yates of The Podcast Agency joins Suzi Dafnis and Cat Matson to talk about the art of podcasting and how to succeed in...
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Click to download the interview Dave Parncutt, communications director at the Engage Education Foundation, knows firsthand the value that social media, especially Facebook, have as an effective marketing tool for not-for-profits and small businesses. The Engage Education Foundation...
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Click to download the interview In this Social Media for Small Business episode, traditional news veteran and the Guardian Australia‘s audience editor Dave Earley discusses how the news and journalism is changing and how that can affect small...
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Social Media for Small Business