MARKETING: The Back-Of-The-Napkin Marketing Plan™

Marketing Time! Woo Hoo.

In this lesson we look at a surprisingly business-changing but straightforward exercise you can do in just a few minutes to identify the exact offers that turn strangers into buyers.

When describing precisely HOW you market your business, it can feel like a bit of a multi-headed beast.

You might have dozens of lead magnets, a website, a podcast, a blog, webinars, a challenge, in-person services, an online course, etc. You might also have a slew of products and services that you’ve added over time.

The BACK-OF-NAPKIN MARKETING PLAN™ simplifies your marketing. It outlines, with CLARITY and FOCUS, three essential things: How to

  1. ATTRACT
  2. CONVERT and
  3. KEEP your IDEAL CLIENTS

Bonus Implementation Worksheet:

Your “Back of the Napkin” Marketing Plan

Post your plan in this post in the Find Your Focus Coaching Program Facebook Guide, along with any questions.
(You put into action what you’re learning).


About the Author

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...