Part 1

Ecosystems – The Secret To Your Email Marketing Success

Thursday, 5 November 2015
10:30am – 12:00pm AEDT

Many people fail at email marketing because they don’t have a marketing ecosystem. They send ad hoc emails that are not leveraged for conversion, have no clear “next steps” and are made “one size” to fit all. Understanding your marketing ecosystem and where your email marketing fits in that ecosystem can revolutionise your email marketing results.

During this session you will learn the key elements of your ecosystem:

  • Getting clear on the PURPOSE of your email marketing – the WHAT.
  • Getting clear on the IDEAL AUDIENCE for your email marketing – the WHO (including a process for creating a buyer persona (Avatar) for each of your ideal clients. This step is so important it is at the foundation of your entire marketing system and you’ll learn why).
  • Getting clear on your email marketing PLAN – the WHEN (how to know what to send, to whom and when during the 4-Step process of ATTRACTING, NURTURING, CONVERTING & KEEPING your Ideal Prospects – includes an email marketing planning template).
  • Understanding your numbers – the METRICS (what numbers you need to keep track of to know what’s working and what’s not – includes an email metrics template).

Attracting & Nurturing Your Ideal Prospects

Tuesday, 10 November 2015
10:30am – 12:00pm AEDT

In Part 2 you will learn how to grow your email list (even if you are starting from scratch), plus specific steps, strategies and tips to master the ATTRACT and NURTURE stages, so you not only always have plenty of leads coming onto your database, but you’re also producing email content that has them looking forward to receiving your emails and gets them ready to buy from you.

  • Understanding marketing funnels – The psychology of the funnel. Types of funnels. Steps in your funnel and how to plan them out.
  • How to craft an effective autoresponder – How autoresponders work, the no-fail autoresponder structure (includes an autoresponder template).
  • Owned, Earned & Paid email strategies – Get Michelle’s top email tips and templates for three powerful list growth / lead attraction strategies – including Joint Venture Partnerships, how to use email to put a rocket under what you are doing on Social Media and her favourite (and most effective) paid email marketing strategy.
  • How to build trust and create content people actually want to read – attraction copywriting secrets that have generated tens of thousands of new leads for Michelle’s clients.
  • Specific Attraction and Nurture Email sequences and templates – Access email templates and sequences you can use to easily create your own attraction and nurture emails.

Part 3

Converting & Keeping Your Ideal Prospects

Tuesday, 17 November 2015
10:30am – 12:00pm AEDT

Now you have people on your email list, what is the secret to get them to actually BUY something from you? And how do you keep them engaged, interested and away from the “unsubscribe” button and purchasing from you over and over again?

  • 5 Key Conversion Strategies – Learn the 5 conversion strategies that, when applied, can dramatically increase the effectiveness of your emails – turning ambivalent subscribers into raving fans and customers.
  • Topic, Type and Trigger – The three Ts – how to create high converting content without being salesy or slimey by knowing the specific triggers your ideal audience will respond to and what specific calls to action work best.
  • The Power of Segmentation – What you MUST know when segmenting your list so you are only ever sending emails to the right people at the right time (essential if you want to KEEP your customers coming back time after time).

Part 4

Bringing it All Together

Tuesday, 24 November 2015
10:30am – 12:00pm AEDT

Many people tell us they are worried about upsetting their list by sending too many emails – and that often results in people doing NOTHING with their list (a surefire way to get no results). In this final session we bring everything we’ve learned together and Michelle helps you complete your own personal Email Marketing Plan, using the template and framework she gave you in Session 1 and then built on in Sessions 2 and 3.

At the end of Session 4 you will have what you need to:

  • Clearly plan your email marketing calendar – Finally feel clear and confident with your email marketing communications – and know your email list is going to love it too
  • Clearly plan your email content – Using the templates you’ve been provided, now you know how to craft compelling content that is matched to the specific SEGMENT and STAGE of your ideal customer.
  • Clearly see what’s working and what’s not – Instead of just sending ad hoc messages and wondering why you are not getting the optins, click throughs or conversion you want, you will now have a clear understanding of how to tell what’s working, what’s not and what to do about it using a simple dashboard containing just a few key metrics.

Email Marketing Edge – Introduce Yourself



About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.