Strategic Marketing

Develop effective strategic marketing and set your business apart. Today’s major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are your relationships with the marketplace.

Watch this webinar to learn:

• How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
• How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
• How to understand your market, challenge your offering and position it against your core target consumer/customer
• How to define your brand and its strategic role in the business
• The best structure for defining and building your marketing strategy

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