Social Media Engagement

Put “engage” front and centre in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyse how they’re responding, and refocus and refresh your campaigns accordingly.

This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.

Aliza Sherman and Danielle Smith, authors of Social Media Engagement for Dummies, are our guests on this exclusive Social Media for Small Business webinar.

Watch this webinar to learn:

• How to build and foster social media relationships with potential customers
• How to spark actions, reactions, or interactions–and make things happen
• The fundamentals, especially for do-it-yourself small-business owners and marketers
• The role inspiration can (and should) play in your engagement strategy
• How ‘static’ tools like websites and email can be powerful sharing platforms
• What to do if your blog doesn’t get comments from readers
• The benefits of pages vs groups on Facebook
• Ways to build trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
• How to connect with prospects, turn them to customers and engage your community.

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Comments from the audience:

“Great speakers. Aliza and Danielle were clear, informative and warm speakers and I found the webinar very interesting; it went beyond my expectations!  Thank you so much.”

“Good coverage of social media platforms and dos and don’ts. You could talk for hours on this subject but you managed to make pointed comments on each which were useful.”

“It really got me thinking about how we use social media, what type of messages we’re putting out there, who our audience is and how to engage with them more effectively about the thinks which matter most to them.”

“Interesting to hear people who genuinely use social media successfully speak about their experiences. Lots of great tips and food for thought.”

“Credible speakers, great questions, liked the interview style and ‘deaf ears goes both ways’.”

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Premium Members watch for free. Learn more about the benefits of Premium Membership.

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