HerBusiness Roundtable - March 2020

In this Roundtable you will learn…

Sales are the lifeblood of your business. But for many businesses sales can be very “ad hoc” and marketing is very often reactive, rather than proactive – meaning you can be really busy one month and quiet the next, and suffering from a real peak and trough in your cash flow as a result and that can be hugely stressful.

Successful businesses find a way to create repeatable results with their sales and marketing – they understand who their ideal client is and they have a marketing system that leverages the power of automation so they can continue to grow and not have to constantly be re-inventing the wheel or chasing bright shiny objects.

One of the big tipping points in our business came when we began to embrace online marketing.

In both HerBusiness and my events business, we’d done a lot of direct mail and “offline” marketing and in the mid 90s we were early adopters of things like websites and email marketing.

Again, I had to go and put myself in the learner’s seat, finding wonderful experts who helped me piece together our marketing strategy.

Even today, we are constantly learning about what’s working – because your market is always changing and you need to plan to change with it – failing to do that can leave you at the stuck point – or worse, still the decline point.

How Roundtables Work

HerBusiness Network Roundtables are facilitated sessions that give you an opportunity to address and discuss business issues and to focus the direction of your business development. Roundtables bring to light key issues to be brainstormed and are forums for collaboration and shared experiences in a group mentoring environment.

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