Want to spread the word about your business? Most marketing programs come with a healthy price tag. That is, with one exception: PR. Several PR tactics can be mastered by do-it-yourselfers. You can use them to reach and persuade customers at virtually no cost. Social media, alike, has changed the way that businesses of all sizes can manage their PR operations. The “Got Something to Talk About” webinar with Corrie McLeod will show you how to spread the good word about your business using various PR tactics, and how social media has changed the PR landscape by opening up new opportunities for business.

In the webinar, you will learn:

  • An overview of the media landscape and how to identify the best opportunities for your business
  • A guide to help determine what is newsworthy and how to develop suitable angles
  • Tips on how to prepare a media release and other communications collateral
  • Insight into how the media works and ways you can engage with journalists to achieve the best results.
  • How to get local attention for your business
  • How to build relationships with the media
  • The keys to a successful PR campaign
  • How to become a recognised expert
  • Easy ways to build your profile and more.

This session is presented by Corrie McLeod of Espresso Communications.

Premium Members watch for free. Learn more about the benefits of Premium Membership.

Event Details

  • PR in a Social Media World Webinar
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Corrie McLeod
  • Venue: On-Demand

  • Buy Now

About the Guest

Corrie McLeod is Managing Director of Espresso Communications, a boutique public relations agency with many years experience within the business technology environment. Corrie is a creative thinker, skilled at collaborating with clients to develop PR strategies that map specifically to business objectives. With a keen interest in social media, Corrie...