Picture Power

The saying ‘a picture says a thousand words’ is an old cliche.

The fact remains, however, that the effective use of images in your online communications and social media can multiply the traction your posts get, encourage sharing of your content and lead to the acquisition of new customers. The effective use of images, which can take the form of photos, graphics, charts, illustrations and infographics, has seen many small businesses reap the rewards of more website traffic, more engagement (including more Facebook likes) and a boost in response rates.

The Picture Power webinar will teach you how to use images to drive sales, grow your business and build your community.

Part of the Social Media for Small Business series, the Picture Power webinar looks at:

• What pictures will best market your business (and where to get them)
• How to use images to share ideas and create buzz about your business
• Are Instagram or Pinterest useful tools for your type of business?
• Ways to spruce up your website through the right image choices
• Which images ‘kill’ the experience customers have of your website and social networks
• Tips for photography — beginners can have success with just these few guidelines
• How some small businesses are powering ahead through the use of pictures
• Where to post your images to get the best return on investment
• What makes a successful Infographic
• When text beats images for engagement

Comments from the audience:

“The presentation was clear and simple, even though it covered a lot of ground.”

“I learned how to use Pinterest to drive traffic to our website.”

“I am only just starting out in social media (for business purposes) and your webinar provided some fantastic tips as to how to use each platform successfully.”

“Good practical tips.”

“Clear, easy to understand and to the point so it can be applied. Practical hints and great answering of questions and FAQs.”

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