Masterclass: Effective Website Copy

Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website Copy is perfect for any business owner who knows their website could have more oomph — but isn’t sure where and how. By reviewing three member websites.

Belinda Weaver of Copywrite Matters shows you:

• The copywriting “must haves” on your website
• How to make your web-copy more readable and engaging
• How to improve your appeal to search engines (without compromising your brand)
• What your website copywriting might be missing to help you convert customers
• Where you can cut the fat from your web-copy to keep your reader interested

Belinda won’t cover website design specifically, though she may make a few suggestions. Just don’t tell your web developer they came from a copywriter!

Comments from the audience:

“I enjoyed the critiques of the three websites, and that I can apply Belinda’s advice directly to my own business.”

“Very helpful, thank you! Those tips will definitely keep me busy for a little while!”

“Checklist slides & case study slides were very helpful. The highlighting of specific areas/sentences/links etc. was ideal for the explanation of how to implement these tips on our end.”

“In-depth look at real world examples.”

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Premium Members watch for free. Learn more about the benefits of Premium Membership.