Marketing Strategy for Small Business

Develop effective strategic marketing and set your business apart.

Developing marketing strategy is no easy task. Creating a stand-out brand is no easy task. Find out how in the Marketing Strategy for Small Business webinar. Today’s major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are Brands. Consumption is a large part of everyday life. Consumers constantly sift and choose among a huge array of goods and services. In many cases, brands – words, symbols, designs, sounds and ideas – furnish the primary rationale for consumer decisions.

During this webinar, you will learn:

• How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
• How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
• How to understand your market, challenge your offering and position it against your core target consumer/customer
• How to define your brand and its strategic role in the business
• The best structure for defining and building your marketing strategy

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