Marketing Plan Design

A marketing plan sets in place what you’re going to do, how you’re going to do it, who you’re going to do it for and what it is going to cost. But, where do you start? This webinar looks at a straight-forward, no-fluff way to create a marketing plan. You’ll have a blueprint (the essential elements of a marketing plan) to complete and some important issues to consider as you develop you strategy for trumping the competition. Those who watch this webinar will gain an understanding of:

• The benefits of marketing planning in growing your business
• The importance of understanding your products, customers and market
• How to match your services with existing market opportunities
• A simple, step by step marketing planning process – what to tackle first
• When you need to develop or revisit a marketing plan
• The value of leveraging the technology in the process

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