For decades word-of-mouth has been an effective way to get new customers. Yet, few businesses have a strategy to spark conversations and get customers talking about them. When you create a “talk trigger”, you create a deliberate and unconventional marketing advantage.

In this Summit Session

  • The most EFFECTIVE and least expensive way to GROW YOUR BUSINESS
  • Why being the same is lame, and HOW TO STAND OUT without being gimmicky
  • How to use the power of the ‘Talk Trigger’ to give every customer a memorable – and sharable – experience
  • Why being good, or even GREAT, at what you do is not enough to DRIVE NEW GROWTH
  • How ignoring word of mouth could leave you flailing
  • The deliberate CHOICE you can make every day to grow your business
  • What makes customers tell our stories and market FOR us
  • The five types of ‘Talk Triggers’ and how to choose one that’s right for your business

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The Growth Zones featured in this Session

With so many demands on your time and with so many challenges coming up every day needing your attention, where is the best place to focus your energy? That’s where the 8 Growth Zones can really help.

This summit session relates most to the Growth Zone: People, Sales & Marketing and Systems . Learn more on page 36 of your workbook.

Your Summit Workbook

We’ve made it easy for you to take the information and inspiration from the summit and to implement it right into your business so that you can start to see fast results. Capture all the genius ideas, take notes and map out what the next steps are that you’ll put in place in your business with your Summit Workbook. Click to download your workbook.
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Get the Book – Talk Triggers by Jaer Baer

This training is available only to HerBusiness Network Members

Get access to all presentations from the 2019 Business Growth Summit for Women Entrepreneurs when you’re a member of the HerBusiness Network. Learn more about joining the most collaborative and supportive community for women business owners.

Event Details

  • Make Word-of-Mouth an Engine for Your Business Growth with Jay Baer
  • Speakers: Jay Baer and Suzi Dafnis
  • Venue: On-Demand

About the Guests

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new...

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Book

Talk Triggers

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Talk Triggers is a practical guide on how to use bold operational differentiators to create customer conversations. Word of mouth influences 50-90% of all purchases. Every human relies on word of mouth to make buying decisions. Yet,...

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