How to Know and Find Your Ideal Client

Having a crystal clear picture of the ideal clients you want to attract helps you focus your efforts so you’re not running around creating “one size fits all” products, services and marketing that doesn’t have any impact.

While it sounds like common sense to try and create products for as many people as possible, generalising your marketing and your offering to everyone can have negative effects — you can end up missing the mark totally – not finding the right prospects who will turn into paying clients.

Having a target client in mind provides clarity and purpose to your content. It gives you a laser focus for your marketing and avoids wasting time and energy.

This webinar shows you how to define your ideal client and make your marketing easier.

• Ways to find, and market to, your ideal clients
• How to build a content strategy around your ideal audience
• What content will resonate most with your perfect client
• When to ‘leave money on the table’ rather than spread yourself too thin
• How to get your content noticed to attract the interest of clients

Watch the replay of How to Know and Find Your Ideal Client now to truly understand the foundations of a client-centred content marketing strategy that will bring your company to the next level.

This replay is available until the 31 August.

Comments from the audience:

“In one hour I learnt new ways to do market research on my ideal clients and best of all they were free methods!” – Trish

“Fast-paced and practical, with useful strategies for experienced businesses, not just new start-ups” – Julissa

“I loved seeing how to use the tools (Amazon and Facebook) firsthand” – Jessica

“Straight forward approach, uncomplicated learning!“ – Joseph

“Had lost my way – feel excited to get back on track. Very comprehensive.“ – Julie

From the 1st September, Premium Members watch for free. Learn more about the benefits of Premium Membership.

About the Sponsor

Small Business Festival Victoria

Small Business Festival Victoria gives you the opportunity to be inspired by leaders in the business world, learn new skills to start or grow your business and network with other small business owners.

There are hundreds of low-cost and free events throughout Melbourne and regional Victoria and online on business topics such as business planning, marketing, social media, financial management and much more.

Visit the festival website for more details.