Killing Giants

Being small could be the greatest advantage for a business that employs the right strategies against their rivals. Small businesses can move, change, control the message and use speed as a competitive weapon against big business. Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, speaks with us about the trends he’s seeing that are allowing startups, cash-strapped business owners and those armed with passion and wits, but not size, to fight way above their weight and win.

Ask yourself:

• What could be your competitive edge against the Goliath in your industry?
• How can you use speed as a competitive weapon?
• Why is small and nimble your advantage?
• What makes your emerging brand perfectly placed against stale business thinking and bureaucracy?

Learn the techniques of how to stay competitive in a world of giants. How your brand can directly challenge the giant of its category and not only survive, but thrive. Our need to work smarter, with fewer resources, isn’t dependent on the state of the economy or on any sense of stability you think you have in your industry.

Watch this webinar to discover:

• Win in the last three feet. Leverage someone else’s investment—just be there the moment the customer grabs their wallet.
• Create “thin ice” arguments. Shift the conversation to places where the competition can’t—or won’t—go.
• Fight unfairly. Learn how the underdog can turn the tables, pick unfair fights and create awkward mis-matches.

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