How to Choose the Right Marketing Niche and Validate your Business Idea

Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of ASK, Inc. Magazine’s #1 Marketing Book of the Year

How to choose the right marketing niche and validate your business idea
Most business owners ask “What should I sell?” or “What should I build?” when, instead, you should be asking WHO?. As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you’re refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO..

In this Summit session:

• How to CLARIFY and REFINE your existing market so that you can grow and scale
• The one avoidable MISTAKE people make when EXPANDING into a new market
• The market size that most profitable for your business (and how to find it)
• The four product categories to explore BEFORE creating your next OFFER
• What TYPE of ENTREPRENEUR are you? Knowing this will help guide your choice of BUSINESS MODEL, product and market
• Why having competition could actually be GREAT for your business

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The Growth Zones featured in this Session

With so many demands on your time and with so many challenges coming up every day needing your attention, where is the best place to focus your energy? That’s where the 8 Growth Zones can really help.

This summit session relates most to the Growth Zone: Products. Learn more on page 36 of your workbook.

Your Summit Workbook

We’ve made it easy for you to take the information and inspiration from the summit and to implement it right into your business so that you can start to see fast results. Capture all the genius ideas, take notes and map out what the next steps are that you’ll put in place in your business with your Summit Workbook. Click to download your workbook.
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Get the Book – Choose by Ryan Levesque

• Booktopia
• Amazon AUS
• Amazon US
• Book Depository

This training is available only to HerBusiness Network Members

Get access to all presentations from the 2019 Business Growth Summit for Women Entrepreneurs when you’re a member of the HerBusiness Network. Learn more about joining the most collaborative and supportive community for women business owners.