Hooked

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In his book HOOKED, Nir Eyal answers these questions (and many more) by explaining the Hook Model – a four-step process embedded into the products of many successful companies, from iPhone to Twitter, Pinterest to the Bible App. It subtly encourages customer behaviour, bringing users back again and again without depending on costly advertising or aggressive messaging.

Watch this webinar to discover:

• How to Build Habit-Forming Products
• Practical insights to create user habits that stick.
• Actionable steps for building products people love
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products
• Why the Meerkat app is getting people hooked
• The ethics of encouraging habitual behaviour
• Why your best customers are the key to creating better, sticker products
• How regular use of your product increases the chance that a client will stay with you
• Internal and external triggers that lead your clients to take action
• Why simplification is key to client engagement

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Comments from the audience

“Clarification of the hook model.”

“The clear identification that not all brands/products or services are habit forming and that this is OK.”

“Opened my mind to an avenue of potential customers and how to trigger possible new attraction to my business.”

“Great webinar. I’m already a big fan of the book. Gave our team lots to talk about. Thank you!”

“Subject was clear and easy to understand.  Gave me actionable ideas to further my business. clear pathway of steps.”

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Buy the Book