Google Analytics 101

You’ve probably got Google Analytics installed on your website, but have you ever wondered what the data means, and how you can use it to improve your website?

Google Analytics is Google’s free web analytics tool which  can give you insights to drive product and service development, guide you to what your customers want more of (and less of) and empower you to make better business decisions. Google Analytics is a powerful, yet often underused tool that can power your small business.

The Google Analytics 101 with Melinda Samson of Click-Winning Content gets you on the fast-track to the data that matters. Learn how to make sense of your Google Analytic data so that you can make sound decisions to improve your website performance and results.

During the presentation, Melinda covers:

• What the key statistics mean — demystify Google Analytics stats so that they make business sense
• Which are your best and worst web traffic sources
• How to find out how many people are visiting your website right now
• Which content on your website rocks and which bombs
• How many people are viewing your website from a mobile device, and should you care
• Plus, loads more practical tips for using your Google Analytics data to improve your website

This webinar provides insights to help you decide where to allocate your time and online marketing budget, particularly if you are:

• Paying a company for Search Engine Optimisation and wondering whether your investment is paying off
• Blogging regularly, but uncertain how many people are reading your articles
• Active across a range of social media platforms like Facebook, Twitter and Google+, but don’t know how to evaluate which platforms deliver the highest quality web traffic
• Running AdWords campaigns, but not sure whether you’re getting any results

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Comments from the audience:

“Informative information.  The live demo was very effective for learning to navigate Google analytics.”

“The live case study was great. This recording will be an excellent reference.”

“It makes much more sense now.”

“Learning the little extra tools that are hidden (or not obvious) that will help measure web and marketing effectiveness.”

“Great seeing live demo of where to go and where to click in Google Analytics – and how to get a monthly report emailed.”

“Very informative and easy to follow.”

“Amazingly helpful webinar covering exactly what I needed to know to use Google Analytics effectively for my small business.”

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