Blogging Strategies for Small Business

Should your small business have a blog? As the Internet continues to shape the way we do business, blogs are becoming a credible way to connect with your audience and to build your authority.

This webinar looks at blogging strategies for small business and how any small business can improve the effectiveness of their blog. A good blogging strategy is a powerful arsenal in your communications strategy. And, when you’ve nailed how to post, when to post and what to post, you’ll drive important search engine traffic to your blog and to your business.

Guest presenters Jeff Bullas and Nikki Parkinson share their blog expertise and explain the essentials of a good blogging strategy:

In this webinar, you’ll discover how to use blogs to:

• Grow your database and generate new leads
• Increase your network and contacts
• Establish credibility as an expert in your field
• Build relationships with your customers
• Using blogs to communicate with your clients and to your communities
• How to generate blog content ideas
• How to plan your blog posts (and when and how often to post)
• How to measure the performance of your blog
• How much selling is okay on a blog
• What to do about comments and engagement
• The dos and don’ts of successful blogging

Comments from the audience:

“Well organised and kept simple for first starters.”

“Very practical!!”

“Enjoyed the knowledge, experience and variety of speakers.”

“Real people and real experiences.”

“Practical tips from Jeff, especially around getting blog out there via SM, and SEO,”

“Overall good strategies for people starting.”

“I heard practical ideas I can put into action, and was told about some great resources I can use straight away.”

“Good level for me. Good reference points for further assistance.”

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