About Me - My Biography

Sue Hirst is a Director and co-founder of CFO On-Call, which is a team of ‘Financial Controllers’ who have helped thousands of business owners to maximise profit, cash flow and business value.

CFO On-Call have achieved this by providing ‘plain english’ education about the ‘value’ of ‘Financial Control’ within small business.

The value of thinking ‘strategically’ about ‘Financial Control’ is often overlooked, hence the high incidence of small business failure. There is a big ‘payoff’ in terms of business success when ‘Financial Control’ is treated as importantly as other aspects of business management, rather than just being used for taxation return purposes.

A solid understanding of pricing, costing, working capital, overheads etc. is a must for business success. Sue provides understanding by simple ‘plain english’ explanation of the basic financial workings in business.

CFO On-Call runs webinars on ‘How to Develop a Financial Roadmap’. To register, visit www.CFOonCall.com.au.

Contact CFO On-Call on 1300 36 24 36 or info@CFOonCall.com.au.