About Me - My Biography

Ruby Pseudo is a global youth insights agency. The agency was set up in 2008 by Jenny Owen [AKA Ruby Pseudo].

Before that she was the Consumer Insight & Ideation Manager at Nike UK, a role she retained even after leaving the company, to work with Edelman, as their Head of Brand Culture & Insight. The same day she set up RPC, she joined Wieden + Kennedy as their consultant Youth Planner, working on brands like Nike, Nokia and COI. Ruby is the Global Youth Leader for Insights & Trends agency, Canvas8 and has also written for PSFK, MTV Sticky and Clash Magazine in the past.

Ruby is currently writing a book called ‘The Estate They’re In’ about kids in council estates across the U.K, as well as working with young entrepreneurs worldwide on their ideas.