About Me - My Biography

Josh Bernoff is responsible for identifying, developing and promoting some of Forrester’s biggest ideas. He is the co-author of the BusinessWeek bestselling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, May 2008) and Empowered: Unleash Your Employees, Energize Your Customers and Transform Your Business (Harvard Business Review Press, September 2010).

Josh joined Forrester in 1995. In 1996, he created the Technographics – segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering since 1997. Josh is also known for ten years of analysis of the television industry.

Josh’s research, analysis and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Adweek and on national television news programs. He writes a column for Marketing News and is a guest blogger for Advertising Age.