Her Story

Janine Allis is the Managing Director of Retail Zoo and the figure behind the hugely successful juice bar chain, Boost Juice. With over 240 stores around the world including Australia, Chile, Indonesia, South Africa, Hong Kong and Estonia, and over 5,000 employees worldwide, Janine’€™s success today is the product of ten years of grit and hard work.

Armed with a simple but effective approach, and no formal business training to speak of, Janine founded Boost with the aim of making it “€œthe world’€™s most loved and favourite brand”€. She was inspired by the dearth of healthy fast food outlets in the market, seeking to develop a business concept that was different to anything else in the world. As a mother of four, she is also an advocate for healthy eating and living.

Janine’s business model focuses on delivering a unique customer experience based on the “€œlove life” philosophy of Boost.

Being underestimated has been one of her greatest strengths, motivating her to achieve greater success —€“ convincingly so, as she is now at the helm of a globally successful company with a youth-based, high performance culture. The business continues to grow with a turnover of $130 million a year and Thailand and South Korea set to open their first stores this year.

A perpetual student, Janine surrounds herself with inspiring business people. She is dedicated to creating a productive and fun work culture, saying, “€œAt the end of the day we have to try to keep life and business simple, and enjoy the journey as much as the results.”

One thing that she has learnt over the years is that to be successful, you need to give everything you have.

“€œAll successful people work very hard for the ‘€˜luck’ they achieve. You have to accept that for a period of time, your total focus has to be on achieving your goal.”

Strategies for Success

1. Before you get going, ensure you have the best team to achieve your goal.
2. Always keep connected with your customers – give them an avenue to speak to you.
3. Product -€“ make your product unique in some way, don’t be better, be different.
4. Position -€“ position your business in a location that is right for your business. My business needs high levels of foot traffic. Be prepared to pay extra for the right spot. Position also means in the mind of the consumers; what do your customers think you are famous for?
5. Price is an important marketing tool. Too cheap can be as detrimental as too expensive. Price needs to reflect value.