About Me - My Biography

Gemma Manning is a marketing professional with more than 10 years marketing and business management experience across multiple industries including professional services (operational and financial management consulting), pharmaceutical and healthcare, telecommunications and retail tourism.Having managed all aspects of marketing from a strategic level through to implementation, Gemma develops strategies that achieve results and drive sales. She has corporate as well as SME experience having worked with many small and growing businesses. With most of her experience on the client-side, Gemma understands what clients need and expect from an agency or marketing consultant. Gemma started her business, Manning & Co in early 2008 when she identified a gap in the marketing consultancy market. That was a lack of consultancies who delivered top-class marketing professionals at affordable prices with out charging over the top fees. With a tagline of ‘Measurable Marketing Management’, Manning & Co aims to draw on signficaint marketing expertise and experience to deliver practical, effective and affordable marketing solutions that are measured and tracked.Before starting her business in early 2008, Gemma’s held the position of Head of Business Identification for Proudfoot Consulting – a global management consultancy. This saw Gemma working closely with the CEO to develop and execute a marketing strategy that dove-tailed with the company’s sales strategy. Gemma implemented a plan that focused on brand awareness, brand differentiation and sales generation in both Australia and New Zealand. Prior to this Gemma was Asia Pacific Marketing Manager for Covance – a drug development firm. During her time at Covance, Gemma focused on growing the company’s brand presence across Asia Pacific. This involved working on establishing and marketing strategic business alliances in China, India, Korea and Taiwan.Since launching Manning & Co, the business has grown significantly from one key client account to having helped 18 different businesess over the last 24 months. Manning & Co has helped businesses in a diverse range of sectors including business services, professional services, telecommunications, retail and financial services.The growth of the business has seen the expansion of services to include design and event management.