About Me - My Biography

Bruce Whiting has been a Chartered Accountant and has been in business for over 25 years. In 2006, he established Business Artisans. Business Artisans is a niche Chartered Accounting practice specialising in advising businesses and investors.

Bruce began his business career after completing a Bachelor of Economics in 1981. He went onto work in an international accounting and consulting company where he performed various financial consulting roles around the world.

Bruce is also expert in entity structuring (for asset protection, succession and taxation), property transactions and vendor finance. Bruce has been involved in numerous businesses including startups. Industries include building, finance, real estate and franchising.

Bruce was mainly involved in operations and financial systems reviews, public float, financial reports, financial analysis and taxation. He has had experience at all levels of business, which has provided him with the knowledge, expertise and resources to provide advice on all business and investment issues.

Currently, Bruce works actively with their clients to help structure their business from protection of assets, setting goals and managing investment portfolios.

Bruce is an accomplished business owner and investor, and is an expert in all aspects of accounting, business, tax and finance. And he is the co-author of the bestselling book Money Secrets of the Rich.

Bruce has mentored dozens of business owners and has been a mentor on the MentorNet program since 2007.

Bruce’s Industry Experience Includes:

• Accounting and Bookkeeping
• Business Services
• Coaching and Mentoring