About Me - My Biography

Anneke has been a champion of innovative sales thinking for over twenty years. She is the founder of Reality Works Group (formerly Phone Works), a sales strategy and implementation services firm for today’s business reality.

With unique expertise in phone/online/social selling, Reality Works Group has helped over 450 clients increase revenue at decreased cost using Sales 2.0 practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers.

Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She started her career as the 12th employee at Oracle and was the designer of the company’s now multibillion-U.S. dollar global inside sales organisation.

Anneke is honoured to be the 2011 recipient of the AA-ISP’s Lifetime Achievement Award and one of the SLMA’s “Twenty Women to Watch in Sales Lead Management” in 2012.

Note from Suzi Dafnis:

I met Anneke at the Dell Women’s Entrepreneur Network Conference in Rio in 2012. The DWEN community is an invitation-only, global community established to bring together an influential group of female CEOs, presidents, founders and business leaders to share best practices within the unique and challenging world of running high-growth businesses.

With the Dell Women’s Entrepreneur Network (DWEN) and other related initiatives, Dell is spotlighting female entrepreneurial success and creating an atmosphere where women can connect with one another, share best practices, build business opportunities and recognise female influence in business and technology.