The AI Lab
Discover (and actually build) AI tools that will streamline your small business — from automated email data portals to searchable testimonial dashboards.
16 October 2026
Online
$247 a month — add a member of your team or business partner for an additional $47 a month.
Most small business owners are using AI.
But they’re using it for tasks that, in reality, are MINOR compared to what it has the capacity to do.
What if, instead of writing a social caption that sounds like 100 other people… it created a fully automated dashboard that analysed your performance across all social platforms, and then gave you recommendations for improvement?
What if, instead of it creating an email that doesn’t actually embody who you are and what you stand for… it made you an interactive portal that held your annual budget, the breakdown of your offer suite, and automatically populated every time you make a new sale?
Yeah.
That’s the kind of stuff AI should be taking off your plate (and your team’s plate).
Over the next six months, you’ll learn exactly how to do all of the examples above, and more. In fact, you’ll be able to build any tool, dashboard, or portal that will benefit and leverage your business MOST.
The AI Lab, hosted by Peter Johnston, Director at HerBusiness, will be held from October to April, with two sessions per month (one Learning Session, and one Building session). $247 a month for one person — add a member of your team, or a business partner, for an additional $47 a month.
Join the AI Lab today. Limited to 15 businesses.Your business. Your rules.
Event details
When: October – April, 2 sessions per month
Venue: Online (all sessions recorded)
Speakers: Peter Johnston
Price: $247 a month — add a member of your team or business partner for an additional $47 a month.
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About the speaker(s)
Peter Johnston (PJ)
PJ is Director of HerBusiness. Alongside CEO Suzi Dafnis, he's spent more than 15 years helping women business owners build more profitable — and more lead-able — businesses, mentoring members through The Boardroom, HerBusiness's private group for women running 7 and 8-figure businesses. Before HerBusiness, PJ co-founded Pow Wow Events with Suzi, and together they published Robert Kiyosaki's Rich Dad Poor Dad series across Australia and New Zealand — working directly with Robert on the money-education work that shaped both their careers. He's not an accountant, and he'll be the first to tell you so. He's a business strategist who believes that when you understand your numbers, you stop reacting and start leading. He's the person in the room who makes the numbers make sense.
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