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 – Challenging Your Business to Promote Gender Equality

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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

This week we talk to Frances Feenstra, CEO of The 100% Project, an initiative that challenges business leaders to change the practices and mindsets within their organisations to fully realise the leadership potential of both men and women.

 

Listen to this herBusiness interview with Frances Feenstra to learn:

  • The issues that prevent a better balance of gender in leadership positions
  • How we continue to discriminate without knowing it
  • Why The 100% project is asking men what they want and
  • How we can have better representation of talent on boards

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Frances Feenstra

Frances Feenstra

Frances Feenstra is an organisational psychologist and the Director of People Measures, a boutique organisational consulting practice in Melbourne. She has held senior positions with Right Management and PricewaterhouseCoopers, where she was the main driver behind the establishment of Symmetry, a female networking initiative aimed at connecting PwC’s female staff with female clients. Frances has been a Board member of the Skyline Education Foundation and an Advisory Board member of Fitted for Work Ltd and is the current Chair of the Advisory Board of the Australian Centre for Research in Employment and Work (ACREW) at Monash University. About The 100% Project The 100% Project challenges organisational leaders to change the practices and mindsets within their organisations to fully realise the leadership potential of both women and men. They provide practical and leading edge support, resources and advice.  

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