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 – Photography as a Powerful Tool for Business

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Hosted by HerBusiness

On air:

16 November 2011

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Penelope Beveridge, a multi-award winning pro-photographer (and ABN member) whose images have appeared in magazines like Vogue Living and Entertainment.

 

Listen to this herBusiness interview with Penelope Beveridge to learn:

  • What drives her as an artist
  • The importance of professional photography for small businesses
  • When amateur photography works and when it can be detrimental to your brand
  • If great photography is integral to building a cohesive brand
  • The psychological impacts of great business imagery to the average customer and potential client
  • Photography tips for both product-based and service-based businesses
  • How women are breaking through into the commercial advertising arena of photography

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Penelope Beveridge

Penelope Beveridge

Penelope Beveridge is an international pro-photographer, artist, industry representative and philanthropist, who enjoys a variety of roles and successes in her field. She boasts an extensive list of high profile clientele, from companies such as Qantas, Virgin Airlines, Coca Cola, Yahoo 7, Mercedes, Medmojo Paris, Tourism Australia, Tourism NSW, T2 Terminal, Museum of Sydney and National Art Gallery and individuals from Prime Ministers, celebrities and TV personalities. With over 17 years’ experience in the advertising and commercial industry, her images have appeared globally in magazines like Vogue Living and Entertainment, Gourmet Traveller, Belle, Pacific Pastry (Singapore and New York), Weekend for Two, Spa Life, Quintessentially, Inside, Women’s Weekly, Delicious, plus food photography and styling for a number of cookbooks and other high end publications. Penelope’s repertoire of combining traditional and digital art photography has earned her countless commissions in food, lifestyle, advertisements and editorials worldwide, as well as exhibitions in Australia, New York and China displaying her conceptual fine art portraits. In the food industry, she has worked with top international Chefs, plus a variety of Michelin and awarded restaurants, hotels and resorts. Her specialty is to visually capture the story, stir the viewer’s emotions and always add the “wow” factor each image. Penelope says, “My aim is to draw the viewer into my world. For me, a successful image not only tells a story, but it must lure the gaze, inspire, provoke, fascinate and stir the emotions.” Apart from her lifestyle and passion for photography, her other love is aviation. If Penelope is not holding a camera or working on her computer, you may find this amazing woman soaring in high altitude.

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