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 – Navigating the Digital Revolution as a Woman, Entrepreneur and CEO

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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Susan Elliott, author of Across the Divide. Susan is a female trailblazer who went to work for IBM as a programmer back in 1958.

 

Listen to this herBusiness interview with Susan Elliott to learn:

  • What drove her entrepreneurial spark and made her want to start her own business in 1966
  • The importance of businesses staying flexible and adaptable
  • What it was like to be a woman in a man’s world
  • Why being the token woman on a board might be a good thing
  • Her seven criteria for success
  • Advice for the entrepreneur who’s just starting out
  • What the opportunities are for women in technology today
    • The future of women in technology

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Susan Elliott

Susan Elliott

Susan S. Elliott went to work for IBM as a programmer in 1958 after graduating from Smith College. Her book, Across the Divide: Navigating the Digital Revolution as a Woman, Entrepreneur and CEO, captures the story of a woman pioneer in the man’s world of technology from the time of data processing (DP) to information technology (IT). After being forced to leave IBM because she was pregnant, she formed Systems Service Enterprises, Inc. (SSE) in 1966 and continued consulting. She refocused her business in 1983, undeterred by others’ admonitions that PCs would never provide a solid business base. Elliott grew SSE into a national enterprise recognised globally for its work in application development, education and network infrastructure.

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