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 – Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand

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Hosted by HerBusiness

On air:

14 February 2012

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author.

 

Listen to this herBusiness interview with Suzanne Bates to learn:

  • Why CEOs need a brand and why their brand matters
  • How leaders can find their brands
  • Can you measure the value of a leader’s brand?
  • How to discover the stories in your life that can help form your brand
  • The role that good communication plays; how your values can motivate and inspire other people
  • When to use social media to build your brand
  • How to share your message with the right audiences

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Suzanne Bates

Suzanne Bates

Suzanne Bates is an executive coach, author, former award-winning television anchor, keynote speaker and CEO of Bates Communications, Inc. The firm improves clients’ business performance by transforming leaders into powerful communicators. Clients include Dow Chemical, VF Corporation, EMC, Kimberly-Clark, and other Fortune 1000 companies across the U.S. and world. Suzanne is also the author of the bestselling business books Speak Like a CEO and Motivate Like a CEO (McGraw Hill). Her most recent book, Discover Your CEO Brand, was published in Fall 2011 and focuses on how leaders can use the power of a personal brand to achieve tangible business results. Visit bates-communications.com for great video tips on leadership and branding, sales presentations, change management, and more.

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