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200

 – How to Grow An Audience of Buyers on Social Media (Without Buying Expensive Ads)

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Hosted by HerBusiness

On air:

1 September 2022

How can you create an audience of buyers on social media – without buying expensive ads?

In this episode, I share a training I recently did for our HerBusiness community.

I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven’t been able to turn many of your followers into buyers.

I think you’ll find this four-part process really easy to implement. While it’s not simple, it’s a formula that our HerBusiness Network Members use daily to get new clients and use social media more strategically.

Because who has time to spend a lot of time posting and going live and sharing… if it’s not going to lead people to become customers, eventually?
Plus, I will share how you can land your next client next week when you join me for our fabulous “Get New Clients” Coaching program.

In this episode, you’ll discover:

  • How to ‘show up’ so that your ideal clients know that you are the right solution for the challenge they are experiencing and the solution they are seeking
  • Why knowing and understanding your ideal client deeply is an essential step in turning followers, readers, subscribers and prospects into buyers.
  • The four things you MUST say when you introduce yourself (in person, in your emails, on your website, on social platforms) to instantly create a connection with your ideal clients so that they want to buy from you
  • Why you’re missing out on sales and not getting people saying “YES”
  • Go from feeling uncomfortable asking for the sale to effortlessly owning your value

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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