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– Not Everyone is Your Customer and That’s Okay
On air:
1 August 2024
If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.
Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.
August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).
So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers.
We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.
Listen to Discover:
- The importance of understanding that not everyone is your customer.
- How targeting the wrong audience can impact your business negatively.
- The benefits of knowing and connecting with your ideal client.
- A 3-step process to identify and attract your ideal client.
- Real-life examples of business transformations through ideal client focus.
- How collaboration with like-minded businesses can benefit you.
Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.
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About the guest(s)
Michelle Pascoe
In 1994 I founded one of Australia’s most respected training companies, Optimum Operating Procedures and Services Pty Ltd (better known is OOPS). Now a thriving provider of mystery shopping, service benchmarking, surveys and focus groups, competitor audits, staff training and leadership development. As an international Certified Speaking Professional (CSP), an accredited trainer and assessor, I combine my extensive experience and specialised knowledge with an absolute commitment to igniting the potential in each and every individual so they can achieve outstanding results. My program participants – from across the registered club industry, hospitality, manufacturing, real estate, automotive, self storage, Government, Women in Business and professional services sectors – leave my presentations feeling inspired, educated and equipped to deliver outstanding service experiences. Employing a team, working with multimillion dollar clients and coaching and mentoring the leaders of tomorrow as well as SME Entrepreneurs, and Women In Business, I believe in seeing and igniting the potential in others, so they choose the life they want not the life others tell them to have., My key focus and passion pertains to service delivery and expectations of the 21st century customer, through mapping the journey of today’s customer, and believe no matter what industry, service is the key point of difference in creating the essential human connection. The emergence of the Extreme Customer, who is connected, competitive and optimistic, and relentless in his/her pursuit of value, is driving the changes in how organisations deliver their product or service. Some of my clients have 5 generations in their organisation both frontline and management, therefore I have developed the “Non-Negotiable Service Standards” plan to connect and frame the intergenerational workplace. I also deliver a Keynote and online course (launched May 2019) on Connecting Generations Through Customer Service. With over two decades of measuring and analysing my clients and their competitors, my presentations are content rich with real case studies delivered with passion and authenticity – leave my presentations feeling inspired, educated and equipped to deliver outstanding service experiences to your customer and team.
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