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292

 – No-Cost Marketing Strategies for Small Businesses with Natasha Buttler

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Hosted by HerBusiness

On air:

23 January 2025

“You can’t sell a secret.” 

That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking.

What You’ll Learn in This Episode:

  • Proven, low-cost marketing strategies you can use as a small or medium-sized business.
  • Why simple, repetitive strategies yield long-term success.
  • How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.
  • The hidden power of showing your face in your brand to create authentic connections.
  • Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness.
  • How batching content can save you time and energy.
  • The secret to creating content your audience craves by listening to their questions and language.
  • Why it’s okay (and effective!) to repeat what works in your marketing.
  • How to use niche messaging to speak directly to the right audience.
  • Why the person using your product isn’t always your ideal customer.
  • Out-of-the-box strategies to elevate your social media game.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Natasha Buttler

Natasha Buttler

I'm marketing and sales strategist working with businesses to develop strategies who want to connect with their audience in a way to become ever-more relevant in their customers’ lives, infusing their brands with a clear purpose and strong meaning so it aligns with their customers’ values and to have fun doing so.   With over 20 years experience, I tap into my curious spirit and strategic, out-of-the-box thinking, to develop campaigns that disrupt and get noticed.   I’m also an introvert meaning marketing myself is really, really uncomfortable.   

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