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– Authentic Intelligence: How to Stand Out in an A.I.-Driven World with Amey Lee
On air:
6 March 2025
Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence.
Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you.
With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones.
What You’ll Discover in this Episode:
- How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture.
- Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic.
- The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer.
- What Artificial Intelligence CAN’T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills.
- Find out the #1 struggle that women business owners have when it comes to authenticity in their brand.
- Why clarity and specificity matter more than ever before.
- How to use storytelling as a strategic tool (even if you THINK you don’t have any relevant stories to tell).
- How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity.
Enrol now for Amey’s Brand Story Strategy Workshop!…
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About the guest(s)
Amey Lee
As Director of Heart Content, Amey helps her clients both large and small to build compelling brand stories, create clever content strategies and produce tailored content that speaks to their unique audience. With a career in the communications industry that spans more than ten years, Amey is an integrated communications specialist. In her role as a producer, she worked with clients to create some of the first branded content in Australia. Whilst at the BBC in London, she was part of a team that delivered a multi-platform environmental learning campaign throughout the U.K. and broke a world record in the process. She’s worked in everything from Public Relations, Film and Television production and Event Management, to Advertising, Brand Management, Digital and for a little while, even Video Games. Amey’s creative brain can turn out winning ideas and brilliant copy, whilst her strategic half is an expert in finding your difference, establishing your value, identifying your audience and translating these ideas into tangible goals that help to grow your business. She knows what makes good content and believes that it starts with the right brand story. Amey was the little girl who always asked “Why?” and never stopped. She’ll ask the “Why” about your business and help you turn it into a meaningful brand and inspiring content that truly connects with your customers.
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