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360

 – How You Get Your Business Recommended by AI with Jenna Hannon

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Hosted by HerBusiness

On air:

7 May 2026

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AI is changing how your customers find you—and faster than most businesses realise.

In this episode, we explore the shift from traditional SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation), and what it really means for your visibility in tools like ChatGPT, Gemini, and Perplexity.

Our guest, Jenna Hannon of Hatter, brings deep experience scaling companies like Uber Eats and now co-founding Hatter.ai, a platform that helps businesses improve their AI visibility.

What she reveals may surprise you: even businesses doing “all the right things” with SEO may be completely invisible in AI-driven search.

Why? Because AI doesn’t just rank—it summarises.

And that changes everything.

Instead of rewarding broad, keyword-heavy content, AI tools prioritise clarity, specificity, and relevance. If your messaging is vague or trying to appeal to everyone, AI struggles to understand who you serve—and simply leaves you out of the conversation.

One of the biggest takeaways? We’re going back to fundamentals

Clear positioning. Defined ideal clients. Consistent messaging.

Your website is no longer just a digital brochure—it’s a training ground for AI. Every page, blog, and piece of content contributes to how these systems interpret and recommend your business.

Jenna also shares why blogging is making a comeback (yes, really), and how small businesses now have a genuine opportunity to compete with bigger brands—often outranking them—by being more focused and intentional.

We also explore:

  • The overlap (and differences) between SEO and AEO
  • Why generic AI-generated content won’t get you results
  • How to maintain your voice while using AI tools
  • The importance of consistency over quick fixes

If you’ve been feeling overwhelmed by AI, this conversation brings clarity—and a practical place to start.

🎁 Jenna also shares a free AI visibility audit tool to help you see where you currently stand.

 

 

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Jenna Hannon

Jenna Hannon

Jenna Hannon is the founder of Hatter, a software-led marketing service that helps brands get recommended in AI Search results. She scaled Uber Eats from zero to $1B as its first marketing hire. She's served as Fractional CMO for Multisensor AI ($MSAI), FORM Kitchens, and Kyte Car Rentals.

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