Michele Hansen

Michele Hansen is an entrepreneur, author, and customer research expert.

In 2014, she co-founded Geocodio, scaling it into a multimillion-dollar ARR geocoding and data enrichment SaaS serving businesses, nonprofits, and individual users across North America.

She is the author of Deploy Empathy, a practical, field-tested guide to interviewing customers and building products grounded in real conversations.

As a working mother and founder, Michele is passionate about helping more women build sustainable, profitable businesses — and create companies that support the lives they want to live.