Susan Bell Research
My Connection Statement
I conduct customer, stakeholder and user research for financial services, not for profits and government who need evidence-based data to make better marketing or business decisions. I start with a free consultation , then design, conduct and interpret research that helps my clients understand how their customers think and behave.
About Me - My Biography
I conduct customer, user, and stakeholder research, primarily for financial services organisations, not for profits and government. I also offer two unique services: user testing for written content and qualitative research into sensemaking.
I started my agency Susan Bell Research in 1994. I am based in Sydney but conduct research across Australia.
- I am an experienced customer, stakeholder and user researcher. I bring thinking from psychology, linguistics, and anthropology to my research. I conduct
- Qualitative discovery research
- User testing for written content
- Discourse analysis
- I have qualifications in English, Linguistics, Psychology and Marketing, and am currently studying anthropology and the science of language.
Work passions: People fascinate me. I really love interviewing people. I could do it all day – I am more of a listener than a talker.
I am an ideas person. I like to innovate and push myself to do things in new ways.
Personal interests: the gym, yoga and pilates.
Reading – I am catching up on the classics at the moment
Lunch with my friends!
How I Can Help Other Members
I can help other members with the wording of survey questions (for example) or helping them work out how to research their customers
Why I Became a HerBusiness Member
I am thinking of changing my business. I have created a research method called ‘Sensemaking Research’, which could take my agency is several different directions. Her Business offers structured resources that will help me develop a plan to determine the best direction to go in.