HerBusiness | Megan Barrow | Activity https://herbusiness.com/profile/megan-barrow/activity/ Activity feed for Megan Barrow. Thu, 30 Apr 2026 01:44:58 +1000 https://buddypress.org/?v=2.9.4 en-AU 30 hourly 2 bffc61fb57a215398c54913647523e0f Megan Barrow's profile was updated https://herbusiness.com/members/activity/p/3538/ Thu, 07 Jul 2016 00:49:24 +1000 0 40b4eeaae3a7940f82224c3123e3e99d Megan Barrow wrote a new post, What is Rebranding and Does Your Business Need It? https://herbusiness.com/?p=53296 Wed, 15 Oct 2014 00:00:00 +1100 Rebranding is an often used tactic by marketers and business owners to create a new buzz. But what is it in actuality and when does a business need to consider it?
Before I talk rebranding, I need to start with […]

]]> 0 ef2572c6a5635241bbb02a4155280a9e Megan Barrow wrote a new post, The Remarkable Seth Godin and 12 Hallelujah Moments https://herbusiness.com/?p=52928 Wed, 24 Sep 2014 00:00:00 +1000 Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. […]

]]> 0 33f3b1a6875cdc866527ec829087ad0c Megan Barrow wrote a new post, Ice bucket challenge: Great marketing message or lost in translation? https://herbusiness.com/?p=52835 Fri, 12 Sep 2014 00:00:00 +1000 The ice bucket challenge has taken over the world with its marketing message to support ALS. I’ll dare to assume you’ve all seen it – whether highlighted by a huge celebrity on a TV show or on social media. But […]

]]> 0 6d9cf823d011e80200d71ba948f00bcc Megan Barrow wrote a new post, Marketing Strategy: Do you know why you are doing the marketing? https://herbusiness.com/?p=52421 Thu, 21 Aug 2014 00:00:00 +1000 Marketing strategy is a vital ingredient when working on your marketing plan and tactics.   Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; […]

]]> 0 9f5d996512cb0198660e55f099148186 Megan Barrow wrote a new post, What Can a Masterchef Teach You about Marketing Your Business? https://herbusiness.com/?p=52125 Thu, 31 Jul 2014 00:00:00 +1000 There’s a Masterchef contestant that should have you on your toes – not just for your cooking but marketing your business! Masterchef Australia has just wrapped up it’s sixth season. I’ve watched all seasons and […]

]]> 0 bcb6debe9f7cb5919487b1bfe665bc25 Megan Barrow wrote a new post, Blog Writing: 8 Tips to Make Your Blog Meaningful http://herbusiness.com/?p=50992 Mon, 30 Jun 2014 00:00:00 +1000 Blog writing amounts to some of my favourite hours of creativity in business and some of the most painful. This blog is very, I mean very late! I commit to Australian Businesswomen’s Network (ABN), and to you, to […]

]]> 0 3769c26671d29fc963a750da46df89f9 Megan Barrow wrote a new post, Is Customer Service Part of Your Social Media Strategy? https://herbusiness.com/?p=48909 Fri, 25 Apr 2014 00:00:00 +1000 Customer service is a marketing stream not enough businesses consider within their social media marketing plan and strategies. In March SmartCompany rang for a quote on my thoughts for their article “Twitter t […]

]]> 0 1308515f2228f17cdf9a2483f46376f0 Megan Barrow wrote a new post, Twitter: How do You Get Your Tweet ReTweeted? https://herbusiness.com/?p=48066 Mon, 24 Mar 2014 00:00:00 +1100 Getting your tweet (Twitter post) retweeted (shared by a follower to their followers) is the ultimate goal for users on Twitter. If it’s not, it should be. Ellen Degeneres’ Oscar’s picture has become a phenomena […]

]]> 0 7a8efc00e4d1c0aa4cd59f218d1cfd03 Megan Barrow wrote a new post, Marketing Hype: 5 Tips That Make Businesses Look Bigger https://herbusiness.com/?p=47712 Fri, 07 Mar 2014 00:00:00 +1100 Marketing hype gets under-my-skin, mainly because I know the tricks so see right through the strategy. The problem is that consumers seem to continually get sucked in by the shiny, bright lights, believing words […]

]]> 0 6e94a527225bf1935302e5400b4dbdbe Megan Barrow wrote a new post, Authentic Marketing: Just Another Marketing Buzzword? https://herbusiness.com/?p=47309 Sun, 23 Feb 2014 00:00:00 +1100 Authentic Marketing sucked me in. Well not really, I have always been myself and honest in how I present myself, so I wanted to write about how I have discovered being your true-self attracts your ideal customers […]

]]> 0 14f8ccd57937a4db0c3cd43dab75db5c Megan Barrow wrote a new post, Twitter connections: Connecting to make a difference https://herbusiness.com/?p=46426 Thu, 23 Jan 2014 00:00:00 +1100 Twitter connections are too often disregarded by marketers and businesses who quickly and easily forget the two key words of ‘Social Media’.
In my continued analysis of my Twitter feed, I see far too much […]

]]> 0 a7d9b3282040556566bae344f37e2b5a Megan Barrow wrote a new post, Content: A Marketing Trend for 2014? https://herbusiness.com/?p=46078 Wed, 08 Jan 2014 00:00:00 +1100 Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies […]

]]> 0 7a3c82ceed56258124e8c46f41645f26 Megan Barrow wrote a new post, Mental health in business: My story https://herbusiness.com/?p=45626 Mon, 16 Dec 2013 00:00:00 +1100 Mental health issues have been a silent, undiagnosed battle my entire life until my mid 20s. Today I call myself an anxiety and depression survivor.   I have been both blessed and cursed to have an open, […]

]]> 0 f9e4e5123dec92dd41dcc5ab9a851fc1 Megan Barrow wrote a new post, Marketing Automation: Don't Treat Me Like a Robot https://herbusiness.com/?p=45325 Wed, 04 Dec 2013 23:00:25 +1100 Marketing automation tools are designed to make our online communications easier in today’s digital world. I hear business owners and marketers swear by automation for their social media marketing. But in your […]

]]> 0 415c21c37ad6d60bdcdaa621e428bb22 Megan Barrow wrote a new post, Email Marketing: Five Email Newsletters I Love to Read https://herbusiness.com/?p=44362 Tue, 19 Nov 2013 00:00:00 +1100 Email marketing should be a brilliant marketing strategy to keep you front of mind with your customers and prospects, but must be done with a clear purpose. In my last article, I took the devil’s advocate’s […]

]]> 0 d575b004e0e2b61b97627d31a3f33d95 Megan Barrow wrote a new post, Email Marketing: 5 Ways to Ensure I Don't Read Your Message https://herbusiness.com/?p=43863 Fri, 01 Nov 2013 23:00:46 +1100 Email marketing is a great tactic to have in your marketing tool belt. Not only is it a great way to stay in touch with your loyal customers, but allows you the opportunity to connect and build trust with […]

]]> 0 26b7916bf925587d7bea4d01b004a5c7 Megan Barrow wrote a new post, Branding: What to Do When You Don't Deliver on Your Promise https://herbusiness.com/?p=43127 Fri, 18 Oct 2013 23:00:20 +1100 Branding as I discussed in a previous article is understanding that your business’ reputation is dependent on you consistently delivering on your promises. In the follow-up article I discussed that your brand is a […]

]]> 0 1a469f2cebfeacfad12134ef90fa711a Megan Barrow wrote a new post, Branding: Are You Delivering on Your Message? Part 2 https://herbusiness.com/?p=42167 Fri, 27 Sep 2013 00:00:00 +1000 Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ b […]

]]> 0 1c66ac74dae517f7a960a9ec326e6613 Megan Barrow wrote a new post, Branding: Are You Delivering on Your Message? (Part 1) https://herbusiness.com/?p=41423 Sat, 24 Aug 2013 00:00:00 +1000 Branding is one of the most important building blocks in the marketing of your business. Get it and your marketing plan, strategies and tactics right and you’re on your way to connecting with your ideal customers. […]

]]> 0 bf2f831a03f4f959f2c91ab01c949f86 Megan Barrow wrote a new post, Why You Should Never Forget Your Online Customers are Real People https://herbusiness.com/?p=40577 Sat, 27 Jul 2013 00:00:00 +1000 In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my […]

]]> 0 0dfd4164bab1fd755f2c91e7d0cbbbd5 Megan Barrow wrote a new post, Twitter: An Accountability Tool? https://herbusiness.com/?p=36615 Sat, 29 Jun 2013 00:00:00 +1000 Twitter is one of my favourite social media marketing platforms. How I’ve developed business relationships via 140 character, bit-size chats is a little staggering, but I have. Maybe it’s the fact we have to think […]

]]> 0 49ed5261f46eaab90d633c3311a37faf Megan Barrow wrote a new post, Seven Tips to Get the Best Marketing Consultant for Your Business https://herbusiness.com/?p=35323 Sat, 15 Jun 2013 00:00:00 +1000 Marketing Consultants seem to be everywhere! Marketing, like many service industries, has a low barrier to entry and people can easily profess to be an “expert” with little experience.
Think Social Media: How man […]

]]> 0 fe6b0d0f92eb5215ba7a905532cce86d Megan Barrow wrote a new post, Top 10 tips for Start-Up Marketing https://herbusiness.com/?p=34738 Sat, 01 Jun 2013 00:00:00 +1000 Marketing is hard, let alone when you’re a start-up. When I decided to take the leap-of-faith, my family and friends asked: “How are you going to get clients?” I joked back: “I better know, I’m a marketer! […]

]]> 0 446a399bdf5d34958436d16795181f0b Megan Barrow wrote a new post, Is it a Happy Mother's Day? https://herbusiness.com/?p=33415 Sat, 04 May 2013 00:00:30 +1000 Mother’s Day is around the corner and it’s time to utilise the opportunity as a marketing platform for your business’ sales. Or is it?

Last year, before I got ready to host my Mum for Mother’s Day, I did a […]

]]> 0 de3f3fcf8ecd31499458ffeb67476eb2 Megan Barrow wrote a new post, Is it a Happy Mother's Day? https://herbusiness.com/?p=71010 Sat, 04 May 2013 00:00:00 +1000 Mother’s Day is around the corner and it’s time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did a boxing […]

]]> 0 22dd5d4b7dcf498ca482ab81f21529da Megan Barrow wrote a new post, Traditional Marketing: Is it Old Fashioned to be Traditional? https://herbusiness.com/?p=32461 Mon, 22 Apr 2013 00:00:00 +1000 Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned.
Traditional marketing often conjures […]

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