ruby cha cha
About Me - My Biography
Kristin loves to combine business smarts with fun and innovative ways of solving marketing problems. She is a quantitative and strategy specialist, has authored two books in services marketing and is a recent winner of the ESOMAR global research excellence award. Kristin established ruby cha cha to put the passion back into market research.
Kristin Hickey studied an honours degree in Political Science and Russian at Otago University before making the trip across the Tasman. She went on to undertake an MBA at Bond University and studied towards a PhD at Bond, understanding how customer need for control affects their overall experience and satisfaction in service interactions. Kristin lectured at Bond University for a number of years and worked as part of a small management consultancy, helping entrepreneurial businesses to seed and grow. Kristin moved to Sydney to pursue a career in market research with AMR Interactive (then AMR Quantum Harris) and The Leading Edge where she was Director of Major Strategic Projects.
Kristin started ruby cha cha in 2008 and is now Managing Partner along with Ellen. Kristin leads the Strategy, Innovation and Sales & Marketing roles at ruby cha cha.