HerBusiness | Johanna Baker-Dowdell | Activity https://herbusiness.com/profile/johanna-baker-dowdell/activity/ Activity feed for Johanna Baker-Dowdell. Thu, 30 Apr 2026 01:44:58 +1000 https://buddypress.org/?v=2.9.4 en-AU 30 hourly 2 9817ad12c4fff0356977cf061a380a16 Johanna Baker-Dowdell wrote a new post, PR for Start-Ups https://herbusiness.com/?p=93729 Wed, 15 Feb 2017 03:00:51 +1100 A media-savvy entrepreneur knows the key to PR is to build relationships with their desired audience to establish a good reputation for their new operation. However, when their start-up is so new — it has no r […]

]]> 0 2c6c8d2bcd1059b32d05bd4cca2c519c Johanna Baker-Dowdell wrote a new post, New year publicity audit https://herbusiness.com/?p=93434 Fri, 20 Jan 2017 03:00:57 +1100 January is generally a slow month for many businesses, which makes it the perfect time to strategise for the year ahead. While planning your sales, service or new product goals, add in some time to do a publicity […]

]]> 0 aeb8d4177699f0228ca3e3dea82f4a2a Johanna Baker-Dowdell wrote a new post, The evolution of PR https://herbusiness.com/?p=92603 Wed, 07 Dec 2016 03:00:49 +1100 So many articles and commentators are now saying the influx of social media platforms and content marketing mean the death of PR, but this is so far from the truth. In fact, social media and content marketing are […]

]]> 0 5ed9e5ff7ed992991cc279a403d52e74 Johanna Baker-Dowdell wrote a new post, Handling a PR crisis like a pro https://herbusiness.com/?p=92242 Wed, 09 Nov 2016 03:00:00 +1100 When news broke about the horrific incident at Dreamworld last month in which four people died, it felt like the whole country had gone into shock. We had all been to the Queensland theme parks at some point in […]

]]> 0 e24cc0ff38c5311bdbed218b4c844e1e Johanna Baker-Dowdell wrote a new post, The 5 stories to tell about your business https://herbusiness.com/?p=91912 Wed, 12 Oct 2016 03:00:28 +1100 Storytelling has been part of human interaction for eons, but the craft has had resurgence in recent times as a way of sharing news and information about businesses.

We all know someone who tells stories so […]

]]> 0 c808647c742b98b5d8b880bf9a6e2fb6 Johanna Baker-Dowdell wrote a new post, Establishing a good writing habit for your business https://herbusiness.com/?p=91381 Wed, 14 Sep 2016 04:00:07 +1000 Ernest Hemingway famously said, “There is nothing to writing. All you do is sit down at a typewriter and bleed”.

Writers are vulnerable and often bare more than planned because the words start to take on a lif […]

]]> 0 76c97993e6fa93b5bf3aae0757c25297 Johanna Baker-Dowdell's profile was updated https://herbusiness.com/members/activity/p/4077/ Thu, 25 Aug 2016 01:53:51 +1000 0 82c8df2c211a4d85bd220bcdbf62b213 Johanna Baker-Dowdell wrote a new post, Avoiding #censusfail in your business https://herbusiness.com/?p=90995 Wed, 17 Aug 2016 04:00:56 +1000 I’m one of millions in Australia who are courting a fine due to not filling in my Census form. This is not a post about my objection to the data issues associated with the process (that’s a whole other post alt […]

]]> 0 cdd6758b8d87004adfe13594436ad15a Johanna Baker-Dowdell wrote a new post, 5 podcasts I listen to every week https://herbusiness.com/?p=90355 Wed, 20 Jul 2016 01:00:28 +1000 I’ve been a bit slow to come to the podcasting party, but now I’ve dipped my toe in and found some podcasts I love I’m a convert.

One of the reasons I love podcasts so much is that I can listen to smart, funny […]

]]> 0 e2d49d22b8b69dca2f11923ff6844d3a Johanna Baker-Dowdell wrote a new post, Enthrall your audience with oral storytelling https://herbusiness.com/?p=86654 Thu, 23 Jun 2016 04:00:54 +1000 “After nourishment, shelter and companionship, stories are the thing we need most in the world.”

~ Philip Pullman

Born in Warsaw, this pioneer rose from poverty and overcame personal tragedy and sexism to […]

]]> 0 5a8c8f982b26a5d46066640291e9bfe5 Johanna Baker-Dowdell wrote a new post, 5 PR mistakes most small business owners make https://herbusiness.com/?p=84420 Fri, 03 Jun 2016 04:00:43 +1000 As a small business owner, there is nothing more exciting than the promise a great PR opportunity brings.

The combination of the nerves you feel when being interviewed by a journalist and the knowledge that the […]

]]> 0 fc90b681e6b258973743a0deed944814 Johanna Baker-Dowdell's profile was updated https://herbusiness.com/members/activity/p/2832/ Sun, 29 May 2016 06:44:16 +1000 0 c2d94351e058553076d6e9dab60ff650 Johanna Baker-Dowdell wrote a new post, 5 marketing lessons from Prince http://herbusiness.com/?p=83121 Wed, 27 Apr 2016 04:00:36 +1000 2016 has been a tough year for ageing creative icons – and we’re only a third of the way in! So far we’ve mourned the deaths of David Bowie, Alan Rickman and now, Prince.

I distinctly remember singing along […]

]]> 0 2e6b19a5974833f6af838860b33afcb5 Johanna Baker-Dowdell wrote a new post, Hacking the business book industry http://herbusiness.com/?p=81941 Wed, 30 Mar 2016 03:00:04 +1100 There are many authors amongst the amazing businesswomen in this network, but there are also many others who know that book is inside them and they’re just not sure how to get it into the right hands.

A visit t […]

]]> 0 81fb88fda2f03fa29664906ac508e7d4 Johanna Baker-Dowdell wrote a new post, Don’t stifle your creativity, exercise it http://herbusiness.com/?p=80330 Wed, 02 Mar 2016 03:00:51 +1100 I wanted to be a journalist from the age of seven. I had a desire to know what was happening around me, drove my parents mad with endless questions and spent hours writing at the desk in my room.

Journalism […]

]]> 0 76497ce394ffc838d33f11bae61081e3 Johanna Baker-Dowdell wrote a new post, 3 things that will maximise your PR in 2016 http://herbusiness.com/?p=61548 Tue, 08 Dec 2015 13:00:00 +1100 The year that saw Michelle Payne become the first female jockey to win the Melbourne Cup, another change of Prime Minister and an Australian competitor in Eurovision is drawing to a close and a little PR planning […]

]]> 0 0f84ab978368631f4292eda5512ab1e4 Johanna Baker-Dowdell wrote a new post, People do change: What 7 letters have shown me about my personality http://herbusiness.com/?p=60034 Tue, 18 Aug 2015 14:00:00 +1000 The 21-year-old me worked in a public service job she loathed, dreaming of the day she would fulfill her goal to be a journalist. She was assertive and driven but lacked confidence.

Almost 20 years later, the […]

]]> 0 44aefe51cd02980c23ac97a168646c32 Johanna Baker-Dowdell wrote a new post, How I fell into business http://herbusiness.com/?p=53598 Wed, 12 Nov 2014 13:00:00 +1100 When I started working in my dream job as a cadet journalist, I assumed I would work my way around a few newsrooms and eventually become an editor.

I never thought I would be running my own business where […]

]]> 0 3808b6e8e1a6c57f157aea1123205d08 Johanna Baker-Dowdell wrote a new post, PR tactics from Party Tricks http://herbusiness.com/?p=53249 Tue, 14 Oct 2014 13:00:00 +1100 The (very) grey area where media and politics collide is always something that gets my attention. I love watching any new TV show that delves into this topic so I was excited when Party Tricks launched last week. […]

]]> 0 80c7d3f82cbb1e50465db98989de9f40 Johanna Baker-Dowdell wrote a new post, A message for women in business: Back yourself! http://herbusiness.com/?p=52419 Tue, 19 Aug 2014 14:00:00 +1000 This week while judging a selection of entries for the 2014 AusMumpreneur Awards I was struck by something I’ve considered before, but had never thought about seriously: women business owners don’t back […]

]]> 0 bfaff8e298665b2f261364438664d989 Johanna Baker-Dowdell wrote a new post, What can you do to make your business stand out? http://herbusiness.com/?p=46667 Thu, 06 Feb 2014 13:00:00 +1100 Now 2014 has moved into its second month (don’t ask me how that happened), I’m assuming your PR plans for the year have already been put into action. I think it’s fair to say those PR plans will include attra […]

]]> 0 d494a7ada94e0fd1e1866501e3611af3 Johanna Baker-Dowdell wrote a new post, Writing for non-writers http://herbusiness.com/?p=45260 Mon, 02 Dec 2013 13:00:00 +1100 Last Saturday saw the end of National Novel Writing Month (or #NaNoWriMo for social media purposes), where more than 300,000 aspiring novelists from around the world aimed to write 50,000 words during […]

]]> 0 ed55f275952e1479681e93d505d0940a Johanna Baker-Dowdell wrote a new post, Underneath the smile http://herbusiness.com/?p=44489 Sun, 24 Nov 2013 13:00:00 +1100 “There is nothing to writing. All you do is sit down at a typewriter and bleed.” ~ Ernest Hemingway
This quote appeared in my Facebook newsfeed a few days ago, shared by a friend on their page, and instead of sim […]

]]> 0 fdc026987a684291a57c6097b6ae0d6a Johanna Baker-Dowdell wrote a new post, Content prompts for entrepreneurs with writer’s block http://herbusiness.com/?p=42987 Tue, 15 Oct 2013 13:00:00 +1100 When it comes to writing about your business, do you find endless sources of inspiration, or do you struggle to find something you consider worthy of sharing with your readers?

Content marketing is the new […]

]]> 0 2afd8583a39a537cac06f056996012e1 Johanna Baker-Dowdell wrote a new post, PR lessons from the election http://herbusiness.com/?p=41967 Wed, 11 Sep 2013 14:00:00 +1000 Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event.

Even if you got […]

]]> 0 d9acd0d8edc260fdbd040118e0a4b55a Johanna Baker-Dowdell wrote a new post, When things online go bad http://herbusiness.com/?p=41154 Tue, 13 Aug 2013 14:00:00 +1000  

I was recently speaking about using social media for thought leadership and several attendees asked what to do when things went bad. It’s a great question and one we’d like to avoid thinking about, but just […]

]]> 0 84a2dba31a3d536b5c358d53c0b03a08 Johanna Baker-Dowdell wrote a new post, Communities make dreams happen https://herbusiness.com/?p=39775 Tue, 16 Jul 2013 14:00:00 +1000 In a career that has spanned more than 18 years, nothing has taught me the value of building a community more than publishing Business & Baby on Board has.

The book I am referring to is one that had been in my […]

]]> 0 d9d4fa316c32abc0bc42791e936878e5 Johanna Baker-Dowdell wrote a new post, How PR is like buying a new home http://herbusiness.com/?p=36090 Tue, 18 Jun 2013 14:00:00 +1000 If you’ve ever bought a property, you will know the process involves a lot of research and talking to different real estate agents before you find something that is just right.

There are many similarities b […]

]]> 0 4ac27dd272e1e1c23ab118bcac7cb1d2 Johanna Baker-Dowdell wrote a new post, Common writing mistakes that trip us up http://herbusiness.com/?p=35217 Tue, 28 May 2013 14:00:00 +1000 Having a presence online is an excellent way to build your profile.

Blogging, article marketing, commenting on articles and blog posts and social media updates are all great opportunities where your words can […]

]]> 0 852829d792f4658aa6a1eb85d2c9a6af Johanna Baker-Dowdell wrote a new post, Five measures of PR success http://herbusiness.com/?p=33138 Sat, 27 Apr 2013 14:00:00 +1000 There is more to generating publicity for your business than the media coverage you receive. Like all marketing, there is no point investing in PR unless you measure the results.

I’ve written a lot about p […]

]]> 0 6be666573cd1805c707abf56df553ea5 Johanna Baker-Dowdell wrote a new post, Building relationships with PR agencies and brands http://herbusiness.com/?p=30443 Tue, 02 Apr 2013 13:00:00 +1100 Now, more than ever, business owners are spreading their stories and generating their own PR.

Your passion about your business is what interests the media, but what happens when a brand or PR agency approaches […]

]]> 0 6f7d82f32976fe53f70592d69b4ee0b0 Johanna Baker-Dowdell wrote a new post, What are you doing to grow your mind? http://herbusiness.com/?p=30013 Sat, 02 Mar 2013 13:00:00 +1100 How are you tracking with your New Year’s resolutions, or the intentions you set at the end of 2012?

For years I made the same resolution on December 31: lose weight. Some years I did, and others I put weight o […]

]]> 0 3156c4bd12b5cf3f6a16b5c3db5b7220 Johanna Baker-Dowdell wrote a new post, 3 PR lessons from the Tasmanian bushfires in Dunalley https://herbusiness.com/?p=29310 Tue, 29 Jan 2013 13:00:00 +1100 As the New Year dawned and people were firming up their lists of resolutions for 2013, a small community in southern Tasmania became the centre of the country’s – and the world’s – attention.

Almost all of Dun […]

]]> 0 d194fef51d561911ed3b42b1551db4a3 Johanna Baker-Dowdell wrote a new post, City PR and media strategies for regional businesses https://herbusiness.com/?p=29309 Mon, 12 Nov 2012 13:00:00 +1100 Running a business from a regional or remote location doesn’t mean your publicity efforts will be wasted; instead see it as an opportunity to be clever with your PR efforts.

The beauty of the internet means y […]

]]> 0 4cf5a87c937a510bbf245e929cd192b4 Johanna Baker-Dowdell wrote a new post, Foursquare: Not just a game https://herbusiness.com/?p=29307 Wed, 18 Jul 2012 14:00:00 +1000  
Yes foursquare is a game, but savvy business owners can also use it as an online marketing tool.
In the 21 Easy Ways to Market Your Business Online eBook, Johanna Baker-Dowdell shows you how foursquare can a […]

]]> 0 7643071dc200f8fdc3a4bd1fc62cf5a1 Johanna Baker-Dowdell wrote a new post, Your business profile: Gaining PR the write way https://herbusiness.com/?p=29306 Tue, 12 Jun 2012 14:00:00 +1000 How do you feel when you see a competitor gracing the cover of your favourite business magazine? Like it should have been you?

When you’re running a business, it is so easy to get caught up the busy-ness of it […]

]]> 0 a08dd1e86a6834c26f902439c0153e8a Johanna Baker-Dowdell wrote a new post, 10 steps to the perfect proposal https://herbusiness.com/?p=29303 Mon, 02 Apr 2012 14:00:00 +1000 Winning a new contract for your business cements your status as an industry expert, brings in extra money and gives you a boost in confidence.

Whether the proposal is submitted in writing, via email or in […]

]]> 0 fc38c40c0c9a11f2f801114ac8d3b4a2 Johanna Baker-Dowdell wrote a new post, 10 suggestions to extend your PR http://herbusiness.com/?p=29299 Tue, 13 Dec 2011 13:00:00 +1100 When you think about generating PR for your business, I imagine the first thing that enters your mind would be writing and sending out a media release, which would then lead to interviews with the media or being […]

]]> 0 ad5137cdf9c90591016825ffafe9344f Johanna Baker-Dowdell wrote a new post, How to get your awards entry shortlisted http://herbusiness.com/?p=29296 Tue, 20 Sep 2011 14:00:00 +1000 The past few months has revolved a lot around awards submissions. Whether it is researching and writing submissions for clients, doing it for myself or judging the Bio-Oil AusMumpreneur Awards and the ActionCOACH […]

]]> 0 ceeb198c6eba841a8ba5c9d049f35f49 Johanna Baker-Dowdell wrote a new post, Make it all about you http://herbusiness.com/?p=29294 Thu, 28 Jul 2011 14:00:00 +1000 When you think about female entrepreneurs such as Janine Allis and Naomi Simson, do you think about the women first, or the brands Boost Juice and Red Balloon?

I would be fairly confident in saying you thought […]

]]> 0 e05fca97c6b1184e5516d819b81c66e8 Johanna Baker-Dowdell wrote a new post, How can blogging promote my business? http://herbusiness.com/?p=29293 Mon, 27 Jun 2011 14:00:00 +1000 My introduction to blogging was not as a tool to help promote my business, but as a personal diary of a new mum when my first son was born in 2006.

I explored the blogosphere and discovered other bloggers while […]

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