HerBusiness | Catriona Pollard | Activity https://herbusiness.com/profile/catriona-pollard/activity/ Activity feed for Catriona Pollard. Thu, 30 Apr 2026 01:44:58 +1000 https://buddypress.org/?v=2.9.4 en-AU 30 hourly 2 0b2edcf66c57c52ab7ca61c226af8f9a Catriona Pollard's profile was updated https://herbusiness.com/members/activity/p/3046/ Thu, 23 Jun 2016 04:21:21 +1000 0 f4586ca57f8681d4d9927324dbef941d Catriona Pollard wrote a new post, Personal branding is the new marketing. Are you onboard? https://herbusiness.com/?p=52894 Mon, 15 Sep 2014 00:00:00 +1000 It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal bra […]

]]> 0 3669bccff7142e85b00527f6b03c59d9 Catriona Pollard wrote a new post, How to Pitch a Blogger: Top Tips to Gain Media Coverage on a Blog https://herbusiness.com/?p=42051 Mon, 16 Sep 2013 00:00:00 +1000 When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another a […]

]]> 0 d32a92b578e22acb46c80bef6ca344f1 Catriona Pollard wrote a new post, Seven Ways PR Adds Value to Your Business https://herbusiness.com/?p=36665 Mon, 01 Jul 2013 00:00:00 +1000 Although most businesses believe public relations is important, PR is still an obscure concept for many.
The question often asked is: how will public relations help me take my business to the next […]

]]> 0 3b0c65427058785f7e91d2683f9799d2 Catriona Pollard wrote a new post, Tips for Getting Started with Social Media https://herbusiness.com/?p=34080 Tue, 14 May 2013 00:00:00 +1000 Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ b […]

]]> 0 39883249e89f7882e2583b82edb5a6e0 Catriona Pollard wrote a new post, A Guide to Media Relations: How to Work with Journalists https://herbusiness.com/?p=25705 Mon, 21 Jan 2013 00:00:00 +1100 An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists.

If you can establish a good process for managing media relations, you will have a better […]

]]> 0 5862258c071a276bf431471455b65d9e Catriona Pollard wrote a new post, How to Get ReTweeted https://herbusiness.com/?p=24930 Mon, 19 Nov 2012 00:00:00 +1100 Increasing your engagement on Twitter is important for any business or individual because it creates a valuable relationship between you and your followers.
When your Twitter followers trust you and see that you […]

]]> 0 e446ffd117105f3db98c17660cff7b70 Catriona Pollard wrote a new post, How to Use PR to Land a Position on a Board https://herbusiness.com/?p=24476 Wed, 07 Nov 2012 00:00:00 +1100 PR can help you land a position on a board by increasing your reputation and credibility as an expert in your field, as well as increasing the exposure of your brand and your business’ brand. While scoring a m […]

]]> 0 4964fcabc38f9d8110091b41e95abed4 Catriona Pollard wrote a new post, Use PR to Position Yourself as an Expert https://herbusiness.com/?p=20117 Mon, 08 Oct 2012 00:00:00 +1100 By positioning yourself as an expert in your field, you are likely to get noticed by the media and gain more media coverage. This will increase your chances of being seen by the right people and may lead to more […]

]]> 0 0d37365a63a2f07327d8fd883083215a Catriona Pollard wrote a new post, Catriona Pollard and her Spoodle, Leiah https://herbusiness.com/?p=20168 Fri, 05 Oct 2012 00:00:00 +1000 CP Communications provides intelligent PR and social media strategies for organisations nation-wide. We believe every organisation has a story to tell. And that amazing stories deserve a good audience. As a highly […]

]]> 0 97008a3d5dbac7fb89291443465fd4fb Catriona Pollard wrote a new post, How to Choose Your Business' Media Spokesperson https://herbusiness.com/?p=67921 Sun, 26 Aug 2012 00:00:00 +1000 Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and […]

]]> 0 95f6761131e280f8755f4b82cd87de6c Catriona Pollard wrote a new post, Networking Tips for Businesswomen https://herbusiness.com/?p=3732 Wed, 18 Apr 2012 00:00:00 +1000 Networking is one of the most important marketing tools for yourself and your business. Networking is one of the best ways to gain new clients, customers or connections in your industry and the business community. […]

]]> 0 397bb7600a00f411ad0a60a8d64a56b9 Catriona Pollard wrote a new post, Top 5 PR Mistakes https://herbusiness.com/?p=3897 Tue, 31 Jan 2012 00:00:00 +1100 In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them?

The mistakes that PR pros make are a popular topic, but they […]

]]> 0 675724b40be5d11a13c441ad97be0dfd Catriona Pollard wrote a new post, Build Your Profile with Events https://herbusiness.com/?p=3453 Wed, 14 Dec 2011 00:00:00 +1100 We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy.

It’s time to be creative in the way you approach […]

]]> 0 02e08a9c98e217a5d3f1ab012c8be13d Catriona Pollard wrote a new post, How to be Ethical in Social Media https://herbusiness.com/?p=3582 Wed, 21 Sep 2011 00:00:00 +1000 Most people live by their own morals and ethics and we all have our own beliefs as to what is right and wrong in life. However, it seems that when it comes to social media and having an online presence, some […]

]]> 0 0152998d2e4da790937f441190ba1256 Catriona Pollard wrote a new post, New Year resolutions to boost your PR efforts with social media https://herbusiness.com/?p=3734 Tue, 14 Dec 2010 00:00:00 +1100 2010 may have been the year you dipped your toe in social media but 2011 can be the year you take the plunge to really take advantage of the different social networking platforms that can boost your business’s p […]

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