HerBusiness | Cat Matson | Activity https://herbusiness.com/profile/cat-matson/activity/ Activity feed for Cat Matson. Mon, 25 May 2026 23:15:07 +1000 https://buddypress.org/?v=2.9.4 en-AU 30 hourly 2 0a46b3c4942dbfc968086be296a20e95 Cat Matson's profile was updated https://herbusiness.com/members/activity/p/11663/ Sun, 04 Apr 2021 07:01:36 +1000 0 126cec7b7765a690c0378731107276e9 Cat Matson's profile was updated https://herbusiness.com/members/activity/p/11119/ Sun, 15 Nov 2020 05:19:02 +1100 0 f5952c04409696b5b846a5ece4395fda Cat Matson changed their profile picture https://herbusiness.com/members/activity/p/11117/ Sun, 15 Nov 2020 04:53:40 +1100 0 f0f46dfc10e7b8dfd87a29eb30cf2a10 Cat Matson's profile was updated https://herbusiness.com/members/activity/p/3847/ Tue, 12 Jul 2016 02:00:08 +1000 0 b77224a09b7ba3ee1e812357a26b1a28 Cat Matson's profile was updated https://herbusiness.com/members/activity/p/3048/ Thu, 23 Jun 2016 04:33:29 +1000 0 ec74fb047451b0296b395ef2dd1226e1 Cat Matson wrote a new post, The Perfect Social Media Design Tool for Non-Designers https://herbusiness.com/?p=69649 Sun, 14 Feb 2016 00:31:00 +1100 Click to download the interview
Social media connects a business to its audience, and its design can either communicate and build familiarity with them or alienate them.
Poppie Pack is the senior designer at […]

]]> 0 9f84340c90a92474d15da40c331cdfd2 Cat Matson wrote a new post, Social Media: What Is It Good For? https://herbusiness.com/?p=29181 Mon, 11 Feb 2013 00:00:00 +1100 Social media is not just a marketing tool anymore. In this post, we’ll explore how to use social media as an effective marketing tool, as well as some of its other uses.
Brand Awareness
The primary goal of any […]

]]> 0 e9a0449d85631d7f6177b32638956119 Cat Matson wrote a new post, Social Media Matters: Why Your Brand Should Join the Conversation https://herbusiness.com/?p=29180 Wed, 23 Jan 2013 00:00:00 +1100 Why Social Media Matters
Today I’d like to write about why social media matters — not why it matters to your competitor, or anyone else — but why it matters to you specifically. I’m not an advocate for j […]

]]> 0 943f6100627b1ce9f876e0754ec62172 Cat Matson wrote a new post, Using Instagram to Market Your Business https://herbusiness.com/?p=29179 Tue, 22 Jan 2013 00:00:00 +1100 Instagram allows people to take photos from their smart phone, apply a filter and share the photos. Now, what is interesting about Instagram is that it started as a very personal social network; it didn’t really h […]

]]> 0 4d67e2783c1133f104e7b964ad2ca7ec Cat Matson wrote a new post, Using Pinterest for Business: How to Increase Traffic to Your Website https://herbusiness.com/?p=29178 Sat, 19 Jan 2013 00:00:00 +1100 Pinterest has incredible potential to drive traffic to your website. It is a virtual pin board. So, if you think of the corkboard that you might have sitting at home, where you pin all the things that are of […]

]]> 0 ebcd4d4192b4def71842321931306f59 Cat Matson wrote a new post, Using Google Plus for Your Business https://herbusiness.com/?p=29177 Thu, 17 Jan 2013 00:00:00 +1100 Google Plus is the newest large player on the social media scene, and you do need to pay attention to it, despite the fact that it doesn’t have as many users as the other big players. Based on recent stats, Google […]

]]> 0 12b9878c96636b5a25e33ac4eb560a4e Cat Matson wrote a new post, Facebook and FourSquare: Taking Word of Mouth to New Heights https://herbusiness.com/?p=29176 Mon, 30 Jul 2012 00:00:00 +1000 If you run a retail or hospitality business, you know the value of happy customers singing your praises to their friends.
In the 21 Easy Ways to Market Your Business Online eBook, Cat Matson explains how you can […]

]]> 0 d469a6def58f5ff08d9baee66a4cdcf4 Cat Matson wrote a new post, Twitter: Networking on Steroids https://herbusiness.com/?p=29175 Tue, 19 Jun 2012 00:00:00 +1000 Networking is one of the oldest and most effective marketing tools for small business owners. The advent of Twitter has taken networking to a whole new level. When used as a networking tool, Twitter can […]

]]> 0 a89c7d85c7d1f233f1e522b9af94219e Cat Matson wrote a new post, Inbound Marketing: Entice Your Target Market Into Your Marketing Funnel https://herbusiness.com/?p=29174 Mon, 21 May 2012 00:00:00 +1000 Stop fishing and start catching the customers you want. The online platform has given marketers and business owners tremendous opportunities to drive qualified prospects to our doors.
Instead of baiting a hook, […]

]]> 0 abdf03ccce56e90109fa2c25ebfe7bdf Cat Matson wrote a new post, Tony Abbott Wooing Women Voters with “Nanny Plan” https://herbusiness.com/?p=29100 Sat, 31 Mar 2012 00:00:00 +1100 Tony Abbott has not generally been popular among women.  His out of touch and sometimes patronising remarks in the past haven’t helped.  In  2010 he famously used an ironing analogy to explain to the “the housew […]

]]> 0 8c4532cb60ea1c5ce9b5f47ca510d84d Cat Matson wrote a new post, Pru Goward’s Agenda for Women in NSW https://herbusiness.com/?p=29099 Mon, 12 Mar 2012 00:00:00 +1100 As part of International Women’s Day celebrations, I attended a briefing by NSW Minister for Women Pru Goward on 6March. Being new to the role (since April last year), Goward is ramping up the Office for W […]

]]> 0 159096a3a80da3730cd0d75cd16d63c9 Cat Matson wrote a new post, PAID PARENTAL LEAVE – How Much and Who Pays? https://herbusiness.com/?p=29097 Wed, 08 Feb 2012 00:00:00 +1100 With the Coalition introducing amendments to the Paid Parental Leave scheme (PPL) this week, the Minister for Small Business Mark Arbib and Minister for Families, Community Services and Indigenous Affairs, Jenny […]

]]> 0 35773f21dfcbbc793fadb5d5e97192fb Cat Matson wrote a new post, Wish Upon a Star – Disneyland is Still Benchmark for Exceptional Service https://herbusiness.com/?p=29096 Tue, 07 Feb 2012 00:00:00 +1100 “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney
As an American who calls Australia home now, I have to be a little c […]

]]> 0 b915386708370ea479e7d51ee181e87b Cat Matson wrote a new post, More Than One Way https://herbusiness.com/?p=29173 Sun, 22 Jan 2012 00:00:00 +1100 Like many business owners, I use the Christmas holidays to ‘re-think’ my business – take stock, review what worked and what didn’t in the previous year and make plans for the year ahead. This year, I spent a lot […]

]]> 0 8cdf6b96d5f5b462ebe9550ef5401b01 Cat Matson wrote a new post, Charity: Water - "Technology Changes Everything" https://herbusiness.com/?p=29094 Wed, 07 Dec 2011 00:00:00 +1100 I had the pleasure of attending a Charity: Water event last week. Paull Young, the young passionate Aussie who just HAD to work for this organisation when he came across them, presented to a group of about 50 […]

]]> 0 fc9d8c704a89bfd610cc31f4abfef093 Cat Matson wrote a new post, Business: a Jigsaw Puzzle https://herbusiness.com/?p=29172 Tue, 08 Nov 2011 00:00:00 +1100 When I was younger, my mum and I used to do jigsaw puzzles in the school holidays – you know the ones – thousands of pieces, where half of them are all the same shade of blue sky or green grass and over weeks, you […]

]]> 0 f0527761751fc775b03562cd8e0ecadd Cat Matson wrote a new post, The Problem With Online Engagement https://herbusiness.com/?p=29171 Mon, 12 Sep 2011 00:00:00 +1000 (or the Anatomy of an Online Engagement That Went Pear-Shaped)
I spend A LOT of my professional and personal time online. I tweet, Facebook, write blog posts and comment on blog posts. I love it… and for the […]

]]> 0 35fe262cf37f93cbff8724a0256a8a56 Cat Matson wrote a new post, But It's Not Fun Anymore https://herbusiness.com/?p=29170 Mon, 15 Aug 2011 00:57:41 +1000 For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying e […]

]]> 0 4d283750bc5789337b5256f7ddeedc94 Cat Matson wrote a new post, But It's Not Fun Anymore https://herbusiness.com/?p=70180 Mon, 15 Aug 2011 00:00:00 +1000 For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying e […]

]]> 0 815bb5676abcebadff5e3e7497466e2b Cat Matson wrote a new post, First Things First https://herbusiness.com/?p=29169 Mon, 18 Jul 2011 00:00:00 +1000 Most business owners I meet know the things they need to do first… marketing, planning, coaching their staff, focussing on strategic matters. But those same business owners struggle with getting to most… if […]

]]> 0 ff810ff5d77d632d4a7dc4567a8bd22f Cat Matson wrote a new post, Make Care Fair – the cost of not having affordable and flexible childcare https://herbusiness.com/?p=29092 Sun, 17 Jul 2011 00:00:00 +1000 Recently I met with two fellow advocates for greater affordable and flexible childcare. Roxanne Elliott is the Founder of http://www.careforkids.com.au, a wonderful online resource for parents including a childcare […]

]]> 0 e83305d791ea99d226935658f95b5810 Cat Matson wrote a new post, The Waiting Place http://herbusiness.com/?p=29168 Sun, 22 May 2011 00:00:00 +1000 In ‘Oh, The Places You’ll Go’, Dr. Seuss tells us with brains in our head and feet in our shoes, we can steer ourselves any direction we choose. And with that excitement and free will, comes the inevitable […]

]]> 0 546b7e5dd40aec828befd0b2b9a481f0 Cat Matson wrote a new post, Boldly Going Where Others Don't http://herbusiness.com/?p=29167 Wed, 27 Apr 2011 00:00:00 +1000 I endured a remedial massage last week. And I mean endured. It was at times excruciating… where the best I could do was breathe through the pain of someone trying to take my pain away. At the end of the hour, […]

]]> 0 27eb8576f3080fa76f97cb65fb2cfe4d Cat Matson wrote a new post, Games Your Customers WANT You to Play http://herbusiness.com/?p=29166 Mon, 28 Mar 2011 00:00:00 +1100 I’ve recently returned from Austin, Texas, having attended the world’s largest Interactive Media conference, South by South West. There’s no doubt, based on the presentations by the world’s marketing and […]

]]> 0 d575fb8ab8c59e7f73d829353ae65d19 Cat Matson wrote a new post, Can you outsource your social media? Cat Matson speaks to Suzi Dafnis. https://herbusiness.com/?p=29165 Thu, 24 Mar 2011 00:00:00 +1100 On Day 4 of South by South West, Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen’s Network) talked about the journey so far at this year’s conference, including:

Can companies outsource their […]

]]> 0 71928174cce50cf200e58b36a39e4001 Cat Matson wrote a new post, Done! It's time to get things finished and 'shipped'. http://herbusiness.com/?p=29164 Sun, 27 Feb 2011 23:00:10 +1100 Seth Godin calls it ‘shipping’, Alycia Edgar wrote recently about ‘Just Do’ and Nike says ‘Just Do It’.

I’m tempted to take it a step further and call it ‘done’ vs ‘doing’… but that confuses my mind a bit […]

]]> 0 e33b21ce01527ff5165e6db0e1eaac9a Cat Matson wrote a new post, Done! It's time to get things finished and 'shipped'. https://herbusiness.com/?p=70174 Sun, 27 Feb 2011 00:00:00 +1100 Seth Godin calls it ‘shipping’, Alycia Edgar wrote recently about ‘Just Do’ and Nike says ‘Just Do It’. I’m tempted to take it a step further and call it ‘done’ vs ‘doing’… but that confuses my mind a bit :-) I […]

]]> 0 cdfd2983a2430d67c94aa80213e58fdc Cat Matson wrote a new post, The Paid Parental Leave (PPL) Scheme — Now that we've got it (yay!), who should administer it? https://herbusiness.com/?p=29087 Tue, 15 Feb 2011 00:00:00 +1100 The government’s introduction of Australia’s first ever Paid Parental Leave scheme was a fantastic win for women and families generally.  With the scheme now underway (1st January 2011), the latest argument is w […]

]]> 0 d60080a8753176d806db1b8caa1c3214 Cat Matson wrote a new post, Strategy. What is it? Really. http://herbusiness.com/?p=29163 Sun, 30 Jan 2011 00:00:00 +1100 ‘Strategy’ is a word that is thrown around so much in business development circles, it’s just part of the vernacular. However many small business owners don’t ‘really understand what strategy is … or how to […]

]]> 0 a18b4bcc2752e07f4e61e9c2add47403 Cat Matson wrote a new post, Focus on the Common Threads That Bind Us - International Women’s Day – 100 years http://herbusiness.com/?p=31055 Tue, 25 Jan 2011 00:00:00 +1100 As we approach the 100th Anniversary of International Women’s Day (IWD) (8th March 2011) I have been reflecting on what this means and how I can better assist my fellow sisters in Australia and around the world. I […]

]]> 0 7aa015c5ec0f86fe4c07ffb83ff5ffce Cat Matson wrote a new post, Why Are You Doing This? http://herbusiness.com/?p=29162 Thu, 13 Jan 2011 00:00:00 +1100 As I write this post, the flood levels are rising in Brisbane, Ipswich and surrounding areas. I live in Brisbane. This is my town. And every time I check Twitter or Facebook I see another colleague, friend or […]

]]> 0 3822a093a40e3831673d53a85c198019 Cat Matson wrote a new post, Party Themes - Simple Questions to Set the Scene http://herbusiness.com/?p=29161 Tue, 21 Dec 2010 00:00:00 +1100 The festive season is no longer escapable. Even Scrooges like me are forced to accept the fact that Christmas is just days away :-).  Even a quiet social calendar is full at this time of year with Christmas […]

]]> 0 809c722ed8ba56c1d2f7036816419a0b Cat Matson wrote a new post, Shades of 'Expert' Grey http://herbusiness.com/?p=29160 Wed, 01 Dec 2010 22:45:49 +1100 Many of my clients consider me an expert. I am often asked to speak as an expert on a variety of topics. And my tribe refer to me as an expert.

I know I know a lot about the areas that others consider me an […]

]]> 0 72f5f3a4b017695a861d21fa53d5f48a Cat Matson wrote a new post, Shades of 'Expert' Grey https://herbusiness.com/?p=70170 Wed, 01 Dec 2010 00:00:00 +1100 Many of my clients consider me an expert. I am often asked to speak as an expert on a variety of topics. And my tribe refer to me as an expert. I know I know a lot about the areas that others consider me an expert […]

]]> 0 2d2a2a39844c8d85c1474f3f2100e680 Cat Matson wrote a new post, Affordable Childcare Benefits EVERYONE – (Not Just a “Mums Issue”) https://herbusiness.com/?p=29085 Sun, 28 Nov 2010 00:00:00 +1100 If the Australian Government truly wants a socially inclusive society, and for women to participate more actively in the workforce, it MUST do more to make childcare affordable. Before you stop reading this […]

]]> 0 41655d302e2376707102b8c91811e8d5 Cat Matson wrote a new post, Your Market of One http://herbusiness.com/?p=29159 Thu, 18 Nov 2010 00:00:00 +1100 I have long been a proponent of clearly articulating your ideal target market, and crafting your message to appeal only to them. Clients have resisted, saying they don’t want to ‘miss’ potential work from […]

]]> 0 5f57cf20cda41a2428ede9ac8840d79c Cat Matson wrote a new post, Connecting the Dots in Your Business https://herbusiness.com/?p=29158 Wed, 03 Nov 2010 00:00:00 +1100 My 5 year old successfully completed his first ‘join-the-dots’ drawing yesterday. By successful I mean, without any help. I thought he was just colouring in and he came back to me and showed me the dinasaur he’d […]

]]> 0 c0f097e3483a7767e71d11f6473530d4 Cat Matson wrote a new post, Women in Leadership – We’ve not come a long way, baby http://herbusiness.com/?p=31054 Tue, 19 Oct 2010 00:00:00 +1100 Growing up in the US in the 1970s , I clearly remember one of the most successful ad campaigns ever – Virginia Slims cigarettes.  Their slogan, “You’ve come a long way, baby” conjured feelings of women’s equal ri […]

]]> 0 adf131398d89698e21cd35a876d97bed Cat Matson wrote a new post, The Thinks You Can Think http://herbusiness.com/?p=29157 Fri, 15 Oct 2010 00:00:00 +1100 Yes, you read that right – the thinks you can think. It comes from Dr Seuss and it accurately articulates some things I’ve been thinking about recently. And in particular, the impact our thinking has on our […]

]]> 0 40138380daa42c6cd2cd60bf1e1aab4e Cat Matson wrote a new post, Myth-Busting Part 2 http://herbusiness.com/?p=29156 Sun, 03 Oct 2010 00:00:00 +1000 As I said in the intro to my last post
I’ve been ‘in business’ for fifteen years now… and during those years I have learned a lot!!! Bu,t I’m still surprised when I hear business ‘myths’ that were around when […]

]]> 0 8e4bed288ef9a727e73980c49d59e4c0 Cat Matson wrote a new post, Business Myth-Busting http://herbusiness.com/?p=29155 Tue, 07 Sep 2010 00:00:00 +1000 I’ve been ‘in business’ for fifteen years now and during those years I have learned a lot!!! I’ve learned the fact from fiction when it comes to running your own business and I can now see the fine distinctions b […]

]]> 0 0b9c38e498307ff58753720ac6a96c20 Cat Matson wrote a new post, Bouncing Back http://herbusiness.com/?p=29154 Mon, 30 Aug 2010 00:00:00 +1000 I asked a group of managers today how they would describe ‘resilience’. Their respose was ‘how you bounce back’. We then proceeded to have a conversation about maintaining one’s resilience in times of change and […]

]]> 0 8cd71ada5f92457df7e44ac3ccf929d9 Cat Matson wrote a new post, ABN – The Political Parties Respond to Your Concerns http://herbusiness.com/?p=29084 Thu, 19 Aug 2010 00:00:00 +1000 With the election days away, many of us are still undecided about who to vote for. On behalf of the Australian Businesswomen’s Network, I recently wrote to the major political parties with the results of our […]

]]> 0 ac6cf6c5e19b6add6a133a6b6a01a9ce Cat Matson wrote a new post, Asking the *Right* Questions to Get the *Right* Answers http://herbusiness.com/?p=29153 Sun, 15 Aug 2010 00:00:00 +1000 We ask and answer questions all day, every day. “How are you?”  “How was your weekend?” “How’s business going?” Most of these questions call for superficial, polite answers – “Well thanks”; “Great, how was […]

]]> 0 e60d9cf4095437d79e8d26a6aca4e5bc Cat Matson wrote a new post, Businesswomen's Pre-Election Poll Results Reveal Key Issues for Government to Address in the Coming Election http://herbusiness.com/?p=22991 Wed, 04 Aug 2010 00:00:00 +1000 The Australian Businesswomen’s Network (ABN), a community of 20,000 women in business across Australia, has today released the latest results to a pre-election poll it conducted with members to identify key i […]

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