Branding & Marketing
About Me - My Biography
I’ve been a writer, designer and marketer for over 25 years. Over the past five years, I have developed and fine-tuned a proven content marketing system that has resulted in a significant ROI for my clients. As a result, my work has been recognised globally. In 2016, I was a finalist in the Content Marketing Awards for an ad/blog integration strategy I developed.
This year, the organisation we show-cased for the awards improved their blog ROI and increased sales by 10%! Blogging works, if you focus on connection over content.
I am the author of an Amazon bestselling book (in the Women and Business category) Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap.
I have a strong track record in creating viral content, having contributed to high profile media including Social Media Examiner, Startup Smart, Bluewire News, Australian Businesswomen’s Network, the Content Marketing Institute, and Mark Schaeffer’s blog: Grow.Last year I won the Suncorp #Smallbusinesschallenges Startup Competition sponsored by BlueChilli Group, Suncorp, Microsoft and CCiQ, attracting $75K pre-seed funding for my new startup, Writally.
I am a highly-experienced, internationally recognised content writer and strategist with a track record in helping businesses create significant revenue from blogging. I specialise in blog development and writing and have created a SaaS app to help business bloggers slash the time it takes to create an original blog post.
I stand for women’s right to self-determination in their healthcare decisions, and women’s right to freedom from domestic violence and abuse. I also stand for women’s economic and social development both in Australia and abroad. My book “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap” is more than a book about making the leap into entrepreneurship, it is a book that is designed to empower women to determine their own paths, both personally and professionally, no matter what their circumstances. I am now writing my second book, 31 Days to Mumatopia to help women make small, incremental changes to live happier, healthier lives and co-create a happier, healthier world.
I am a renaissance woman. I sing, play, dance, write and wax philosophical. I love travel, indie music, festivals, people watching and getting into nature! I am about to launch a new podcast called Possible. It’s all about living a life of optimism and possibility.
How I Can Help Other Members
It takes a long time to write a read-worthy blog post. In fact, it takes the average marketer 2 to 4 hours and the average small business owner 4 to 6 hours according to sources like Hubspot and Kissmetrics.
I am on a mission to change that, because if you’re trying to grow a brand, you’ve got better things to do than stare at a blank screen.
I am pleased to announce that Writally Beta has now arrived. On the app you can plan and craft a highly detailed blog post blueprint. We call them blog post recipes. The best way to see what Writally can do is to test it. Find out more here: http://writally.com/.
You can sign up for a beta invite here: http://writally.com/invite.
I am also taking on some professional content writing projects this year. If you need high-quality content created for your business, please contact me for a quote.
Why I Became a HerBusiness Member
I want to connect with other women in business who are motivated to make an impact on the world.
My Member to Member Offer(s)
Sign up for Writally and get your first blog post recipe free. Let me know you’ve signed up via Twitter or Facebook by tagging me @writally and I’ll give you another bonus recipe!