About Me - My Biography
I love direct marketing.
And because I love it, I have become a “serial direct marketer.”
I also believe that marketing isn’t everything–it’s the only thing.
There is no other form of advertising that measures everything we do; and with direct response marketing, online and offline, your marketing either works or it doesn’t…and the numbers don’t lie.
It is also the only form of marketing I’ve found that enables you to consistently take the vision that you have for your business, using a multi-channel approach, which enables you to impact thousands (or even millions) of people to action (instead of dozens).
For nearly 40 years I have followed a specific set of direct marketing principles that helped me build an iconic publishing company to $150 million at its height; and those same principles are currently helping me apply all I have learned and done to everything that is state-of-the-art in marketing today.
I am forever committed to teaching these timeless fundamentals to the next generation of great direct response marketers.
And the next generation teaches me at the same time.