HerBusiness | Barbara Old | Activity https://herbusiness.com/profile/barbara-old/activity/ Activity feed for Barbara Old. Thu, 21 May 2026 23:03:16 +1000 https://buddypress.org/?v=2.9.4 en-AU 30 hourly 2 bbe391eadc2cd3e609827ed6c432126d Barbara Old wrote a new post, How to Craft Offers that have Customers Scrambling to Say YES! https://herbusiness.com/?p=55364 Mon, 15 Dec 2014 00:00:00 +1100 You know that feeling when you run a promotional offer… You do all the groundwork to make sure you can handle being inundated. You’ve even written a “Sorry, our website has crashed” message. You publish your […]

]]> 0 170f1b9966733b357aebb79b2547c7f9 Barbara Old wrote a new post, 50 Tips You Need to Know to Rock Your Social Media https://herbusiness.com/?p=51847 Mon, 28 Jul 2014 00:00:00 +1000 Social media is a standard component of modern day marketing but it can feel a bit like talking to an empty room when you start out. Then you start rocking it and you’ve built a community around your b […]

]]> 0 b620ddcbd9f2eaf4ef3aebedbf5d2028 Barbara Old wrote a new post, 5 (Honest) Content Marketing Techniques to Get You on Google’s First Page https://herbusiness.com/?p=30023 Sun, 17 Mar 2013 00:00:00 +1100 I’ve been creating and sharing online content for a while now. It’s a weekly job that takes time and effort, but do you know what? The time and effort I’ve spent on content marketing has paid off and Copywrite Mat […]

]]> 0 20e7c077ca071325de5e7e06415ee936 Barbara Old wrote a new post, 5 copywriting habits you’ll find easy to stick to https://herbusiness.com/?p=27042 Mon, 21 Jan 2013 00:00:00 +1100 This is the time of year we’re making, and breaking, resolutions. Resolutions about our health, our wellbeing and our business. I think, as we get older, we start to see resolutions for what they are. High e […]

]]> 0 aa754e5b167b911cebe00666b2f324f8 Barbara Old wrote a new post, 10 Tools Your Business Can’t Live Without https://herbusiness.com/?p=27041 Sun, 25 Nov 2012 00:00:00 +1100  

I am a freelance copywriter and I work from a home office (or copywriting cave, as I call it). I have some amazing virtual helpers who help me keep Copywrite Matters ticking along, but I also rely heavily on […]

]]> 0 39ec84488e8f6bf432d3e5244dfa68b1 Barbara Old wrote a new post, 5 Warning Signs Your Marketing Isn’t Customer Centric https://herbusiness.com/?p=27037 Tue, 12 Jun 2012 00:00:00 +1000 You’re an astute and savvy business owner with enough smarts to create your own marketing. Right? When you sit down to write about your business, it’s quite natural to start with what you know – you! But reall […]

]]> 0 706343c6bb797819fb7535d5d8ec2925 Barbara Old wrote a new post, A Copywriter’s Secret To Finding Your Brand Voice https://herbusiness.com/?p=27034 Sun, 04 Mar 2012 00:00:00 +1100 One of the things I ask clients to describe during our copywriting brief is the personality of their brand and the tone needed for the copywriting piece. Your brand personality gives people something to relate to. […]

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