Get the Phones Ringing with Direct Response Advertising
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
GST Update – Lodging your first Business Activity Statement
Your first Business Activity Statement (BAS) is due for lodgment on 11 November 2000. Following are 10 things you must remember to do in relation to its preparation. 1. Record Keeping The Commissioner has advised that everyone who lodges... read more
IT Matters – Are you getting the most from your ISP?
What should you look for in an Internet Service Provider (ISP)? In Australia we have in excess of 700 ISPs to choose from. If you just start calling around asking for ISP price comparison you are likely to experience... read more
The Good News and the Bad News About Intellectual Property!
Almost every business owner in Australia has more intellectual property than they currently realise. The good news is that these hidden intellectual property assets can add tens of thousands of dollars to your business’s overall value – immediately. It’s... read more
Travel Tips # 1: Business Travel – can you survive it ?
Thank you to the members who contacted me with their travel tips – I have included your comments in this article! Packing appropriately I read a travel brochure recently that recommended travelling light! The brochure smugly said “The best... read more
Travel Tips # 2: Business Travel – can you survive it ?
As in Successful Business — the Key to Survival is Planning! Travelling on business always sounds glamourous – until you have to do lots of it! Airport lounges, un-air conditioned taxis, airline food, early mornings, late nights, business lunches... read more